The Role
Grow Claritas SPOTLIGHT revenue through prospecting, new-client acquisition, renewals, upselling, and client support. Conduct platform demos, maintain Salesforce accounts and opportunities, coordinate billing and order delivery, perform report quality control, and create newsletters, documentation, and walkthrough videos. Collaborate with account managers, subject-matter experts, product teams, orders, and production while representing the company at industry events.
Summary Generated by Built In
Position Summary
The Business Development Director will be responsible for prospecting new logos and expanding client relationships, with a focus on selling large, enterprise-wide solutions. Our product portfolio includes consumer data, segmentation, digital audiences, email and digital execution, identity resolution, measurement, and analytics.
Primary Responsibilities
- Sell large, enterprise-wide solutions, including consumer segmentation and data, email and digital execution, and measurement solutions
- Meet and exceed quarterly and annual pipeline development, sales activity, and revenue targets
- Create new opportunities from prospecting efforts and leveraging your network
- Manage the sales cycle and accurately forecast utilizing the internal company resources
- Lead the execution of key sales activities, including initial communication, client business issues, presentation development and delivery, proposal and pricing creation, and contract negotiation
- Become a trusted advisor by gaining a thorough understanding of client business issues and the Claritas product capabilities and benefits
- Maintain active involvement with Account Managers, SMEs, and Product Teams to ensure internal alignment and client satisfaction
- Participate in industry and company learning to expand skills, knowledge, and capabilities
Required:
- Bachelor’s degree in Business, Marketing, or related field
- Strong sales experience, proven record of quota attainment. Strong command of sales processes.
- Marketing Services, Marketing and Advertising Technology, Agency, or related field experience.
- Command of Digital marketing concepts and firm understanding of the digital partner ecosystem
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite
- Excellent collaborative and influencing skills
- Excellent presentation skills
- Desire to work in a team environment
- Excellent organizational skills with high degree of attention to detail
- Excellent ability to manage multiple projects and meet deadlines
Highly preferred:
- Strong working knowledge of acquisition email, digital and social campaigns
- Channel sales/third party partner management
- Working knowledge of third-party licensing and royalty/revenue share business models
- Experience with Sales and Marketing automation tools and environments such as Salesforce
Skills Required
- Bachelor's degree in Business, Marketing, or a related field
- Strong sales experience with a proven record of quota attainment
- Strong command of sales processes
- Experience in marketing services, marketing and advertising technology, an agency, or a related field
- Command of digital marketing concepts and a strong understanding of the digital partner ecosystem
- Excellent verbal and written communication skills
- Proficiency with Microsoft Office Suite
- Excellent collaborative and influencing skills
- Excellent presentation skills
- Desire to work in a team environment
- Excellent organizational skills and strong attention to detail
- Ability to manage multiple projects and meet deadlines
- Strong working knowledge of acquisition email, digital, and social campaigns
- Channel sales or third-party partner management experience
- Working knowledge of third-party licensing and royalty or revenue-share business models
- Experience with sales and marketing automation tools such as Salesforce
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The Company
What We Do
Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. We help companies KNOW MORE about their best prospects and customers, the best ways to reach them, and how to improve their marketing campaigns while they are in-market. We do this by offering a full circle of data-driven intelligence. The Claritas Identity Graph is the engine behind the intelligence.
