Job Summary
This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.
Duties and Responsibilities
Earned Media & Digital PR
- Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
- Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
- Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
- Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.
- Build relationships with industry voices, analysts, and communities relevant to 3PL.
- Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.
LinkedIn Ads & Paid Execution
- Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).
- Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations andcreativefor assets.
- Test and iterate on targetingand adcreative;report performance against pipeline.
Emerging Platform Execution
- Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).
- Stand up tests, measure results, and scale what works.
Strategy & Industry Fit
- Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
- Maintain ICP alignment across earned and paid efforts.
- Monitorcompetitorearned presence and share of voice.
Tooling & AI
- Proficiencywith LinkedIn Campaign Manager.
- Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).
- Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.
Soft Skills
- Strong relationship builder and communicator.
- Hands-on executor who ships work rather than only planning or analyzing.
- Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
- Highly organized across many platforms and conversations.
- Self-directed and willing to learn freight andlogisticsnuances.
Shared Expectations
- B2B experiencerequired.
- Collaborative approach with 20%-40% on-site presence.
- High agency and ownership of outcomes.
- Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
- AI-literate with disciplined QA processes.
Skills Required
- B2B marketing experience
- Proficiency with LinkedIn Campaign Manager
- Understanding of earned media, digital PR, AEO, and GEO
- Experience aligning paid and earned marketing efforts with HubSpot reporting and pipeline goals
- AI literacy with disciplined quality assurance processes
- Strong relationship-building and communication skills
- Ability to execute campaigns hands-on across multiple platforms
- Ability to learn freight and logistics concepts
What We Do
Keller Logistics Group is a diversified, family-owned, asset-based third-party logistics provider serving manufacturers, wholesalers, and retailers across the United States. Its services include trucking and transportation, freight brokerage, warehousing and distribution, and contract packaging/co-packing. By combining these capabilities through one provider, it offers closed-loop logistics solutions intended to reduce the extra costs and coordination associated with using multiple logistics resources.
