Digital Marketing Strategy - Sales Focus

Posted One Month Ago
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Hiring Remotely in Madison, WI, USA
In-Office or Remote
Entry level
Agency • HR Tech • Marketing Tech • Professional Services
The Role
Develops and executes sales-focused digital marketing campaigns to drive revenue. Responsibilities include email drips, lead nurturing, funnel creation, conversion-focused copywriting, landing pages, advertisements, content campaigns, sales alignment, KPI analysis, A/B testing, segmentation, and campaign optimization using CRM and marketing automation platforms.
Summary Generated by Built In

This is a remote position.

We’re looking for a strategic marketer with a strong sales-driven mindset to lead and execute digital marketing initiatives focused on revenue growth. This role blends high-level strategy with hands-on execution in email marketing, sales funnel creation, and content campaigns tailored to convert.

Key Responsibilities:
  • Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
  • Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
  • Collaborate closely with the sales team to align messaging and enhance funnel performance.
  • Analyze performance metrics and optimize campaigns based on data insights.
  • Leverage tools like HubSpot, Mailchimp, ActiveCampaign, and other CRM/automation platforms.


Requirements
  • Proven experience in strategic marketing with a sales focus, particularly in the U.S. market.
  • Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
  • Strong copywriting skills for sales-focused messaging and content.
  • Fluent in English (C1/C2 level) – professional grammar and tone are a must.
  • Experience working with KPIs like CTR, open rate, conversion rate, ROI.
Nice to Have:
  • Spanish language proficiency.
  • Familiarity with SEO for sales copy, content automation, and audience segmentation.



Benefits
  • 100% work from home
  • Weekends off
  • Structured work schedule
  • Payment based on Experience and Expectations


Skills Required

  • Proven experience in strategic marketing with a sales focus, particularly in the U.S. market
  • Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns
  • Strong copywriting skills for sales-focused messaging and content
  • Fluent English proficiency at C1/C2 level
  • Experience working with CTR, open rate, conversion rate, and ROI KPIs
  • Spanish language proficiency
  • Familiarity with SEO for sales copy, content automation, and audience segmentation
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The Company
HQ: Madison, WI
18 Employees
Year Founded: 2020

What We Do

MyVA Support specializes in connecting businesses with virtual professionals from around the globe, helping them work smarter by providing skilled remote staff.

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