The Role
Develops and executes sales-focused digital marketing campaigns to drive revenue. Responsibilities include email drips, lead nurturing, funnel creation, conversion-focused copywriting, landing pages, advertisements, content campaigns, sales alignment, KPI analysis, A/B testing, segmentation, and campaign optimization using CRM and marketing automation platforms.
Summary Generated by Built In
This is a remote position.
We’re looking for a strategic marketer with a strong sales-driven mindset to lead and execute digital marketing initiatives focused on revenue growth. This role blends high-level strategy with hands-on execution in email marketing, sales funnel creation, and content campaigns tailored to convert.
Key Responsibilities:
- Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
- Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
- Collaborate closely with the sales team to align messaging and enhance funnel performance.
- Analyze performance metrics and optimize campaigns based on data insights.
- Leverage tools like HubSpot, Mailchimp, ActiveCampaign, and other CRM/automation platforms.
Requirements
- Proven experience in strategic marketing with a sales focus, particularly in the U.S. market.
- Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
- Strong copywriting skills for sales-focused messaging and content.
- Fluent in English (C1/C2 level) – professional grammar and tone are a must.
- Experience working with KPIs like CTR, open rate, conversion rate, ROI.
Nice to Have:
- Spanish language proficiency.
- Familiarity with SEO for sales copy, content automation, and audience segmentation.
Benefits
- 100% work from home
- Weekends off
- Structured work schedule
- Payment based on Experience and Expectations
Skills Required
- Proven experience in strategic marketing with a sales focus, particularly in the U.S. market
- Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns
- Strong copywriting skills for sales-focused messaging and content
- Fluent English proficiency at C1/C2 level
- Experience working with CTR, open rate, conversion rate, and ROI KPIs
- Spanish language proficiency
- Familiarity with SEO for sales copy, content automation, and audience segmentation
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The Company
What We Do
MyVA Support specializes in connecting businesses with virtual professionals from around the globe, helping them work smarter by providing skilled remote staff.
