The digital marketing specialist is responsible for the development and maintenance of Guardian's comprehensive digital marketing strategy. This role requires extensive experience and analytical skills in order to use digital performance data, market trends and research, and the holistic marketing goals of Guardian to develop, measure and optimize cross-channel digital strategies.
- Develop and maintain Guardian's cross-channel digital marketing strategy using digital performance data and market trends/research, and keeping in alignment with the overall goals of the marketing department and Guardian Credit Union's business objectives.
- Work with digital vendors to create, manage, and report on the deployment of cross-channel marketing content and campaigns. Track and analyze performance and report necessary adjustments to optimize results and meet goals. Develop, execute, track and optimize email marketing campaigns.
- Maintain the Guardian website and Connections Microsite to ensure compliance, content creation, and accuracy. Perform any necessary creative changes to coincide with marketing campaigns. Track and measure website analytics to identify user behavior trends and inform opportunities for continuous growth and optimization.
- Develops and maintains paid media strategies for various channels (Google Ads, Facebook, Instagram, YouTube, and other third-party ad sources), including targeting and budget recommendations, optimization based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis.
- Responsible for the credit union's social media and Google Pages/Listings presence, including content creation, posting and reporting. Consistently evaluating performance and adapting to trends. Review and report on social analytics regularly with suggestions on how to improve engagement and overall presence.
- Content creation, including graphics, photos, videos and a variety of internal/external communications to be compliant with brand standards.
- Proactively Respond to member emails, direct messages and comments in a timely manner, coordinating with the proper team members to help resolve the issues.
Two to Five years of similar or related experience, including time spent in preparatory positions. Strong proficiency in HTML, CSS, Google Suite, Social Media Advertising. Experience with digital marketing channels, tools and best practices. Strong creative, analytical, problem-solving and project management skills. Experience with agency and vendor relationships preferred.
Education/Certifications/LicensesA two-year college degree or completion of a specialized course of study at a business or trade school.
Interpersonal SkillsA significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers, direct and indirect reports and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.
Working ConditionsMust be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.
Mental and/or Emotional RequirementsMust be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Two to five years of similar or related experience, including preparatory positions
- Strong proficiency in HTML and CSS
- Proficiency with Google Suite
- Experience with social media advertising
- Experience with digital marketing channels, tools, and best practices
- Strong creative, analytical, problem-solving, and project management skills
- High school education or equivalent
- Associate degree or equivalent specialized coursework
- Experience managing agency and vendor relationships
What We Do
Guardian Credit Union serves members across Alabama with a broad range of financial services. Founded to provide savings and loan services to Alabama National Guard members and their families, it now serves a broader membership and offers 19 branch locations, online and mobile banking, personal and business lending, mortgage and home-loan services, insurance, and financial planning and investment services. Its focus is creating opportunities throughout members’ financial journeys.
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