Topfoxx is a 100% women-owned and operated lifestyle company based in NYC. We sell women's sunglasses in varied styles, catering to all the boss babes out there and women who are beyond average! The company has been running since 2016 and has garnered over 260,000 Instagram followers as of today.
Job DescriptionWe are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all revenue channels. We want someone who will fit in with our happy, passionate, creative and high performing team and wants to be part of a rapidly growing fashion brand in New York City. You will learn a lot and work directly with the CEO. Check us out on instagram @topfoxx to get a better feel!
Experience can be overlooked for this role but need to be a fast learner, who can prepare, if needed, before starting the job. That can adapt in the quick paced e-commerce marketing space going above and beyond.
Your main responsibility is the high level growth & performance of all revenue channels. You will work together with the CEO to set up/tracking metrics, strategy and execution for all revenue channels and then eventually run this independently. For Paid media (facebook ads) - Will work with outside paid media agency so you won’t be setting up the ads but you will be in charge of everything else, making creative campaigns for them and ensuring they are highly profitable campaigns that you can grow and scale. Researching & applying innovative tactics to constantly optimize and launch new ad campaigns. For all other revenue channels (Email Marketing, SMS, SM, website funnel, B2B, etc) - overall strategizing, content/theme strategy, improving flows, funnels and landing pages.
Responsibilities include but are not limited to:
Help spearhead & lead high-growth creative execution in our DTC, B2B & Amazon channels via paid and non paid acquisitions.
Analyze and formulate different strategies on how to improve our ROI performance and scale each paid media channel. Making sure you're testing every possible variable.
Direct creative team & launch paid media campaigns, including new up and coming paid media platforms. Self-educate how to use them & quickly find the best tactics needed.
Conceptualize & lead ad creatives. Project manage - Ideation to execution - Strategize, coordinate, delegate and oversee (quality control) the implementation and output of ad creatives from the multimedia team. Setting clear expectations and making sure the highest output is hit.
Help create and build out marketing calendar, collaborating with manager and team leads.
Align all paid media to marketing calendar & communicate to departments team leads; important launches, sale dates and other campaigns.
Oversee & write (when needed) creative copywriting for paid media & revenue channels, using our brand messaging & refining for optimum conversions.
Determine important KPIs for all revenue channels, build out systems that track metrics for most accurate performance measurement and improve them. Keeping a strong pulse on our ROI & health performance in each department.
Create weekly & monthly performance reports for all revenue channels and then share optimization & strategy feedback you will implement based on metrics to CEO & team lead for the following week. Track and keep a pulse on our paid media spendings & returns.
Self educate, bring innovative ideas, execute those ideas, lead team members, give feedback to CEO.
Helping execute other digital marketing projects/responsibilities that come up, as needed.
Secondary Responsibilities:
Website optimization feedback - web page design, AOV/upsells, etc that can directly affect ROI of your campaigns.
Analyze google analytics to give feedback to the team on different revenue channels performances (SM, EM & SMS) and give collaborative strategy feedback to the team members.
Team manage anyone working under you. Helping onboarding/offboarding for your department. Performance reviews to subordinates (assisting team members).
We are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all revenue channels. We want someone who will fit in with our happy, passionate, creative and high performing team and wants to be part of a rapidly growing fashion brand in New York City. You will learn a lot and work directly with the CEO. Check us out on instagram @topfoxx to get a better feel!
Experience can be overlooked for this role but need to be a fast learner, who can prepare, if needed, before starting the job. That can adapt in the quick paced e-commerce marketing space going above and beyond.
Your main responsibility is the high level growth & performance of all revenue channels. You will work together with the CEO to set up/tracking metrics, strategy and execution for all revenue channels and then eventually run this independently. For Paid media (facebook ads) - Will work with outside paid media agency so you won’t be setting up the ads but you will be in charge of everything else, making creative campaigns for them and ensuring they are highly profitable campaigns that you can grow and scale. Researching & applying innovative tactics to constantly optimize and launch new ad campaigns. For all other revenue channels (Email Marketing, SMS, SM, website funnel, B2B, etc) - overall strategizing, content/theme strategy, improving flows, funnels and landing pages.
Responsibilities include but are not limited to:
Help spearhead & lead high-growth creative execution in our DTC, B2B & Amazon channels via paid and non paid acquisitions.
Analyze and formulate different strategies on how to improve our ROI performance and scale each paid media channel. Making sure you're testing every possible variable.
Direct creative team & launch paid media campaigns, including new up and coming paid media platforms. Self-educate how to use them & quickly find the best tactics needed.
Conceptualize & lead ad creatives. Project manage - Ideation to execution - Strategize, coordinate, delegate and oversee (quality control) the implementation and output of ad creatives from the multimedia team. Setting clear expectations and making sure the highest output is hit.
Help create and build out marketing calendar, collaborating with manager and team leads.
Align all paid media to marketing calendar & communicate to departments team leads; important launches, sale dates and other campaigns.
Oversee & write (when needed) creative copywriting for paid media & revenue channels, using our brand messaging & refining for optimum conversions.
Determine important KPIs for all revenue channels, build out systems that track metrics for most accurate performance measurement and improve them. Keeping a strong pulse on our ROI & health performance in each department.
Create weekly & monthly performance reports for all revenue channels and then share optimization & strategy feedback you will implement based on metrics to CEO & team lead for the following week. Track and keep a pulse on our paid media spendings & returns.
Self educate, bring innovative ideas, execute those ideas, lead team members, give feedback to CEO.
Helping execute other digital marketing projects/responsibilities that come up, as needed.
Secondary Responsibilities:
Website optimization feedback - web page design, AOV/upsells, etc that can directly affect ROI of your campaigns.
Analyze google analytics to give feedback to the team on different revenue channels performances (SM, EM & SMS) and give collaborative strategy feedback to the team members.
Team manage anyone working under you. Helping onboarding/offboarding for your department. Performance reviews to subordinates (assisting team members).
All your information will be kept confidential according to EEO guidelines.
Skills Required
- Fast learner and self-educator
- Experience with paid media strategy and Facebook Ads (strategy/creative oversight)
- Email marketing and SMS marketing experience
- Social media strategy and content planning
- Proficiency with Google Analytics and performance tracking
- Creative copywriting for ads and revenue channels
- Project management from ideation to execution
- Ability to set KPIs, build tracking systems, and produce weekly/monthly reports
- Team management and onboarding/offboarding experience
- E-commerce channel experience including DTC, B2B and Amazon
What We Do
Since 2016, we've grown from a bootstrapped startup into a global business serving hundreds of thousands of customers through Shopify, TikTok Shop, Amazon, wholesale, affiliates, and influencers. Our slogan is "sunglasses with a solution": luxury designs with real functionality, like sunglasses that float, tangle free aviators, foldable pocket size sunnies, and mood boosting lenses. We are a lean, passionate team that moves fast, values ownership over titles, and gives every person a direct impact on growth. We are looking for someone who wants to build this brand from the ground up, not simply manage it.
Why Work With Us
We're a small, ambitious team that values ownership, creativity, and continuous improvement. Everyone has the opportunity to contribute ideas, solve meaningful challenges, and make a real impact on the business. We believe in moving quickly, learning from experimentation, and celebrating people who take initiative.
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