Digital Marketing Manager - B2B Publishing

Posted 15 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Senior level
AdTech • Marketing Tech
The Role
Develops and executes integrated digital marketing campaigns for B2B publishing across LinkedIn, email, paid media, SEO, and websites. Repurposes editorial and research content into campaign assets, manages content calendars, builds Pardot customer journeys and audience segments, supports lead generation, and tracks engagement, conversions, and audience growth. The role also uses AI and automation tools to improve content distribution and campaign performance.
Summary Generated by Built In

Hire Digital is seeking a hands-on Digital Marketing Manager (Full-time, Hybrid). You will turn editorial content, research and interviews into integrated campaigns that grow audiences, strengthen brand awareness and generate qualified leads. This role suits an experienced marketer who understands publishing and can combine content distribution with marketing automation.


RequirementsResponsibilities
  • Build and execute marketing campaigns across LinkedIn, email, paid media and the website.
  • Partner with editorial and research teams to repurpose articles, interviews and reports into engaging campaign assets.
  • Manage content calendars and maintain a consistent content flow across channels.
  • Build customer journeys, nurture programmes and audience segments through Pardot.
  • Support lead generation for publications, research, awards and commercial partnerships.
  • Track audience growth, engagement, conversions and campaign performance.
  • Use AI and automation tools to improve campaign delivery and content distribution.
Requirements
  • At least 6–10 years of relevant digital marketing experience, ideally within B2B publishing, media or research.
  • Strong understanding of audience development and marketing editorial products.
  • Hands-on experience with Pardot and familiarity with Salesforce CRM.
  • Experience across LinkedIn, email marketing, paid campaigns and SEO.
  • Excellent written and spoken English, with strong editorial judgement.
  • An independent, organised approach and experience supporting business growth.
  • Ability to work on a hybrid basis in Singapore.

Skills Required

  • At least 6-10 years of relevant digital marketing experience
  • Experience in B2B publishing, media, or research preferred
  • Strong understanding of audience development and marketing editorial products
  • Hands-on experience with Pardot
  • Familiarity with Salesforce CRM
  • Experience with LinkedIn, email marketing, paid campaigns, and SEO
  • Excellent written and spoken English
  • Strong editorial judgment
  • Independent and organized approach
  • Experience supporting business growth
  • Ability to work on a hybrid basis in Singapore
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The Company
HQ: New York, NY
251 Employees
Year Founded: 2015

What We Do

Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency. Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.

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