Digital Marketing Executive - SEO/Content

## About Tussle Digital Tussle Digital builds modern digital products for global clients—shipping reliable web and mobile experiences with strong fundamentals, clean execution, and a focus on measurable outcomes. ## Role Overview We’re looking for a Digital Marketing Executive (SEO/Content) with 2–5 years of experience to help grow organic visibility and create content that drives qualified traffic and conversions. This role is hands-on and execution-focused: you’ll own SEO fundamentals, build content plans, write and optimize pages, and report performance clearly. We hire for attitude—adaptable, consistent, persistent, and coachable people thrive here. ## What You’ll Work On * Plan and execute on-page SEO improvements across key pages (titles, meta, headings, internal linking, schema basics) * Conduct keyword research and map keywords to pages based on intent, funnel stage, and business goals * Create and optimize content: landing pages, blog posts, case studies, and supporting SEO assets * Build and maintain a content calendar aligned with SEO opportunities and product/service priorities * Collaborate with design/dev teams to ensure SEO best practices are implemented (site structure, redirects, indexation basics, page performance inputs) * Support basic off-page SEO initiatives (content distribution, link-worthy assets, outreach coordination where needed) * Contribute to email marketing content (newsletters, nurture sequences, announcements) when required * Support paid search and social media with copy/content variations and landing page alignment (as needed) * Track performance and create clear reports on rankings, traffic, engagement, and conversions with actionable insights ## Required Skills * 2–5 years of experience in SEO and content marketing (agency or in-house) * Strong writing and editing skills with an ability to adapt tone for different audiences * Solid understanding of SEO fundamentals: keyword research, on-page SEO, internal linking, and content optimization * Comfortable working with reporting and performance tracking (traffic, rankings, CTR, conversions) * Working knowledge of email marketing basics (copy, segmentation concepts, campaign hygiene) * Exposure to paid search and social media workflows (enough to collaborate and align messaging) * Strong execution habits: ownership, consistency, and attention to detail ## Nice to Have (Highly Valued) * Experience with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs/Semrush, Screaming Frog or similar) * Basic understanding of technical SEO concepts (crawl/indexation, canonicalization, redirects, sitemap/robots basics) * Experience optimizing content for conversion (CTAs, landing page structure, messaging clarity) * Comfortable collaborating with developers/designers and working from briefs or PRDs * Experience building content briefs and editorial guidelines for repeatable quality ## What Success Looks Like * You consistently ship high-quality SEO content and optimizations on schedule * Organic traffic and qualified leads improve through focused keyword targeting and better page performance * Content is well-structured, accurate, and aligned with search intent—not just written to rank * Reporting is clear, honest, and actionable (what happened, why it happened, what we do next) * You take feedback well, iterate quickly, and steadily raise the quality bar ## Work Setup * Location: Gurgaon, India * Experience: 2–5 years * Focus: SEO and Content (with support across email, paid search, and social media as needed)