The Role
Manage end-to-end digital marketing campaigns across paid media, SEO, social media, email, landing pages, and conversion funnels. Optimize budgets, rankings, engagement, and lead generation through A/B testing and analytics. Set up GA4, GTM, and Search Console tracking, build performance dashboards, manage online communities, and coordinate with Sales and Product teams to align B2B campaigns for AI solutions and web services.
Summary Generated by Built In
At SJ Innovation, we’re looking for a Digital Marketing Executive to help grow a predictable pipeline for our clients, turning strategy into actionable results across Paid Media, SEO, and Social Media.
Key Responsibilities
You will be responsible for aligning every campaign with business goals for AI solutions and web services, ensuring high-impact and measurable results. This role is perfect for a dynamic marketer who thrives in a fast-paced, results-oriented environment.
Paid Media Campaigns (End to End)
- Plan, Launch, and Optimize Paid Campaigns: Lead efforts on Google Ads, LinkedIn and Meta. Ensure alignment with B2B goals for AI and web services.
- Budget Pacing and Efficiency: Manage campaign budgets, ensuring spend efficiency and optimal performance.
- A/B Testing: Design and execute tests for ads, landing pages, and funnels to maximize conversions and engagement.
Search Engine Optimization (SEO)
- Keyword Research: Conduct in-depth keyword research to inform SEO strategies and content creation.
- On-Page and Technical SEO: Collaborate with developers to optimize website structure, schema markup, and technical SEO.
- Link Building: Develop strategies for acquiring high-quality backlinks to enhance domain authority.
- SEO Performance: Monitor and track SEO KPIs, using insights to guide ongoing optimization efforts.
Landing Pages & Funnels
- Build and Optimize Landing Pages: Design, test, and improve landing pages and funnels to ensure high conversion rates (CVR).
- A/B Testing: Continuously run A/B tests on landing pages and funnels to optimize the user journey.
Community Management
- Community Management & Growth: Engage with followers and build online communities, ensuring growth and brand presence on key social media platforms.
Analytics & Reporting
- GA4, GTM, and Search Console Setup: Set up tracking for all campaigns across paid, SEO, and social channels using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
- Build Dashboards and Reports: Create comprehensive performance dashboards to provide insights and track KPIs.
Email Marketing & Automation
- Lead Generation and Retention: Oversee email campaigns focused on lead generation and customer retention. Design automated workflows for nurturing leads.
Cross-Team Collaboration
- Sales and Product Alignment: Work closely with Sales and Product teams to align messaging, offers, and targeting with the company’s Ideal Customer Profile (ICP).
- Campaign Strategy: Ensure campaigns align with business objectives and resonate with target customers.
Qualifications
- Experience: 2–3 years of experience in digital marketing with a proven track record of success in paid media, SEO, and social media management.
- SEO Success: Demonstrated ability to drive organic search growth and improve website rankings.
- Analytics Skills: Strong ability to turn data into actionable insights and decisions. Proficient in using analytics tools such as GA4, GTM, and Search Console.
- Communication: Excellent written and verbal communication skills. Ability to craft compelling marketing messages and collaborate effectively with teams.
- Teamwork: Strong interpersonal skills and the ability to coordinate well across different functions (Sales, Product, Content, etc.).
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field is preferred.
Work Style & Environment
- Office-based Role: The position requires working from the office, collaborating in real-time with the team.
- US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.
- Comprehensive Role: Focuses on Paid Media, SEO, Email Marketing, and Analytics with a strategic approach.
- B2B Marketing Focus: The campaigns align with B2B goals, particularly for AI solutions and web services.
- Cross-functional Collaboration: The role requires working closely with various teams, particularly Sales and Product, to align messaging and campaigns.
Skills Required
- 2-3 years of experience in digital marketing
- Proven success managing paid media, SEO, and social media campaigns
- Demonstrated ability to drive organic search growth and improve website rankings
- Strong ability to turn data into actionable insights and decisions
- Proficiency with Google Analytics 4, Google Tag Manager, and Google Search Console
- Excellent written and verbal communication skills
- Ability to craft compelling marketing messages and collaborate effectively with teams
- Strong interpersonal skills and ability to coordinate across Sales, Product, and Content functions
- Bachelor’s degree in Marketing, Business, or a related field
- Ability to work from the office
- Flexibility to coordinate with US-based working hours
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The Company
What We Do
SJ Innovation is a New York-based software and IT services company founded in 2004. It helps global businesses build digital products through mobile app, web, and custom software development. Its capabilities include bespoke web development, headless CMS implementation, quality assurance, website maintenance, and custom AI applications, serving clients worldwide across varied business and technology needs for modern businesses and organizations.
