Moon Valley Nurseries is seeking a strategic, self-directed Digital Marketing & Content Specialist to own content strategy and be the digital voice of the brand across our owned digital channels (email, sms, website, and blog). In addition, this role will lead social community management, local listings, and key vendor relationships that support these channels. This role sets the day-to-day content agenda within MVN's brand guidelines, translating strategy into a consistent, elevated voice across every consumer touchpoint from awareness through retention.
- Own the content strategy, editorial calendar, and content plan across email, website, and blog channels, aligning with brand priorities and seasonal business cycles
- Write content across these channels and partner with the internal creative team to develop supporting visual design
- Determine content priorities and messaging approach based on performance data, customer behavior, and platform trends, exercising independent judgment on content decisions within established brand guidelines
- Write weekly SEO-focused blog content (plant care, seasonal tips, product/service highlights)
- Write landing page copy for campaigns, promotions, and seasonal initiatives
- Analyze content performance (engagement, audience growth, reach, conversion) and adjust strategy accordingly
- Serve as the internal point of contact for our SEO agency, managing and collaborating with them to ensure SEO aligns with broader digital marketing goals, increasing organic traffic and achieving online presence objectives
- Develop, write, schedule, and deploy email and SMS campaigns
- Own content for automated customer journeys and ongoing lifecycle communications, in partnership with the Lifecycle Marketing Manager
- Monitor performance (open rate, click-through rate, engagement) and run A/B tests, applying independent judgment to refine approach and messaging
- Ensure all email/SMS content aligns with MVN brand voice and style standards
- Manage day-to-day social media engagement using Sprout Social; serve as internal owner of the Sprout Social platform relationship
- Exercise final discretion in responding to customer comments, questions, and reviews across digital channels. Determine tone and resolution, escalating only where appropriate
- Interact with followers to build brand presence and engagement
- Identify recurring themes in customer feedback and use judgment to surface insights that could inform marketing, product, or customer experience improvements
- Exercise discretion in managing local business listing profiles (Google Business Profile and similar) across all MVN locations, determining update priority and cadence
- Serve as primary point of contact and relationship owner for MVN's local listings management vendor
- Own the Yelp partner relationship, including developing budget recommendations
Track and report Yelp/Google review performance by location to support sales programs
Qualifications- Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent experience
- 3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brand
- Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferred
- Strong writing skills with demonstrated ability to adapt tone and voice across channels; writing samples may be requested
- Experience managing vendor relationships preferred
Bachelor’s degree— or equivalent work experience.
While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind.
Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations)
Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace.
#MVNOTHER
Skills Required
- Bachelor's degree in Marketing, Communications, English, or related field, or equivalent experience
- 3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brand
- Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms
- Strong writing skills with ability to adapt tone and voice across channels; writing samples may be requested
- Experience developing, scheduling, and deploying email and SMS campaigns and managing automated customer journeys
- Experience managing vendor relationships
- Ability to write weekly SEO-focused blog content and landing page copy
- Ability to perform physical tasks: standing, walking, bending, lifting/moving items over 15 pounds, and work outdoors in various weather conditions
What We Do
Moon Valley Nurseries is North America's largest grower of box trees and palms, offering a wide variety of trees, plants, and shrubs for residential and commercial clients, along with landscape design and planting services.
