Digital Marketing Analyst - Lansing, MI

Digital Marketing Analyst - Lansing, MI 

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customers’ requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.

Job Summary:

The Digital Marketing Analyst plans, runs, and optimizes Air Lift's always-on and promotional paid campaigns on Amazon, Walmart, and eBay. This role will also lead Air Lift's expansion into new paid channels such as Reddit and TikTok. The analyst turns campaign data into clear recommendations that grow sales and return on ad spend across the Air Lift and Air Lift Performance brands. The analyst also supports day-to-day marketplace operations, including listing content updates and support tickets. This role joins the eCommerce Marketing team, which owns Air Lift's websites, digital marketing, and marketplace sales. 

What You'll Do:

• Build, launch, and manage always-on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads.
• Work with 3rd Parties including the Amazon Ads Team on Amazon DSP (Demand-Side Platform) ads and overall strategy
• Run paid campaigns on Walmart Connect and eBay Promoted Listings, keeping structure and messaging consistent across marketplaces.
• Execute promotional campaigns tied to the eCommerce promo calendar, including Prime Day, Black Friday/Cyber Monday, and other seasonal events.
• Manage keyword research, bids, budgets, negative keywords, and placement strategy to hit ROAS, ACoS, and TACoS targets.
• Launch and test new paid channels, starting with Reddit and TikTok, and recommend whether to scale, adjust, or stop each test.
• Build weekly and monthly performance reports and dashboards, and present insights and recommendations to the Digital Marketing Lead.
• Run A/B tests on creative, copy, audiences, and bidding strategies, and document what was learned.
• Work with the eCommerce Director and Marketplace Manager to align ad spend with inventory, pricing, listing health, and new product launches.
• Partner with the creative and content teams to brief and refresh ad assets for each channel.
• Keep campaigns consistent with Air Lift's organic social, Google, and Meta programs so the customer sees one brand story.
• Monitor competitor advertising activity and share findings with the team.
• Update and maintain Amazon listing content, including titles, bullet points, descriptions, images, and A+ content, and apply the same updates on Walmart and eBay.
• Submit and track Seller Central, Vendor Central, Walmart, and eBay support tickets to resolve common issues, including unjustified chargebacks and deductions, listings that will not update, suppressed listings, and Brand Registry violations.
• Report and follow up on brand protection issues such as unauthorized sellers, counterfeit listings, and listing hijacks through Amazon Brand Registry.
• Keep a log of open cases and their outcomes, and escalate unresolved issues to the Marketplace Manager or eCommerce Director.
• Stay current on platform changes, ad products, and best practices.

What You'll Bring:

• Bachelor's degree in marketing, business, economics, or a related field, or equivalent experience.
• 4+ years of experience managing paid media, with at least 3 years on Amazon Platforms (Vendor Central, Seller Central, Advertising, Brand Registry).
• Experience with campaign reporting and performance metrics (ROAS, ACoS, CTR, CVR, CPC).
• Strong analytical skills, with comfort working in large data sets and turning them into clear actions.
• Hands-on experience with Amazon Ads, including campaign builds, bid management, and search term analysis.
• Working knowledge of Seller Central and Vendor Central, including listing management and case submission.
• Working knowledge of Excel or Google Sheets (pivot tables, lookups, charts).
• Clear written and verbal communication, including presenting results to leadership.
• Organized, detail-oriented, and able to manage several campaigns and deadlines at once.
• Curious and test-driven, with a habit of learning new platforms quickly.
• Operate within the Air Lift Guiding Principles: respect, innovation, continuous improvement, integrity.
• Experience with Walmart Connect and eBay Promoted Listings, preferred
• Experience running paid campaigns on Reddit, TikTok, or other emerging social platforms, preferred
• Experience with marketing analytics and reporting tools such as SimilarWeb, SEMrush, Helium10, Keepa, Supermetrics, Looker Studio, or Power BI, preferred
• Amazon Ads certifications, preferred
• Experience in the automotive aftermarket or another enthusiast-driven category, preferred

What We Offer:

• Comprehensive health and wellness benefits 
• Generous 401(k) with up to 8% company matching 
• A supportive and inclusive company culture that prioritizes work/life balance
• Professional development to help grow your career
• Paid time off and paid holidays