Digital Marketer
Philadelphia, PA | Healthcare Industry | $70,000 – $80,000 per year
Remote - Full-Time | Work Hours: M to F 9:00 AM - 5:00 PM EST
Role Overview
Gotham Enterprises Ltd is a Healthcare Jobsite and Career Marketplace where Healthcare Professionals don't just look for Jobs but Manage their Careers. As a full-time Digital Marketer, you will be responsible for developing, implementing, and optimizing online marketing campaigns that drive traffic, engagement, and conversions. You will play a key role in growing our brand presence and ensuring our Job Site platform, Gotham Enterprises Ltd, is the go-to destination for healthcare professionals.
Objective: To Drive Significant Organic & Paid Web Traffic to our Platform
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
- Monitor campaign performance and optimize for ROI.
- Develop engaging content strategies to attract healthcare job seekers and employers.
- Manage paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.).
- Track, analyze, and report on digital marketing metrics.
- Stay up-to-date with digital marketing trends and best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, English or related field.
- 5+ years of experience in digital marketing (Job Board, healthcare or recruitment industry experience is a plus).
- Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
- Proven track record of managing paid campaigns and driving measurable results.
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical skills.
Benefits
- Competitive salary: $70,000 – $80,000 annually + Benefits + 21 days PTO.
- Opportunity to work in a mission-driven healthcare industry.
- Collaborative and supportive team environment.
- Professional growth and career development opportunities
Skills Required
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, English, or a related field
- 5+ years of experience in digital marketing
- Experience in the job board, healthcare, or recruitment industry
- Strong knowledge of SEO, SEM, Google Analytics, and social media platforms
- Proven track record managing paid campaigns and driving measurable results
- Excellent written and verbal communication skills
- Creative thinking and strong analytical skills
What We Do
Gotham Enterprises Ltd operates a healthcare and mental-health recruitment platform that helps healthcare and mental-health professionals discover career opportunities nationwide. Its jobsite lists healthcare jobs, nursing roles, and mental-health counselor positions, supporting both part-time and full-time job searches for candidates seeking employment. The company’s stated specialties include mental health, marriage and family services, social work, and related healthcare careers.
