The Role
Own end-to-end consumer growth across Curious Cardinals and FlightPlan, including acquisition, CAC, conversion, retention, paid social, creative performance, lifecycle email and SMS, SEO/AEO, experimentation, dashboards, and cross-product upsell. Lead creators and specialists while remaining hands-on, using customer and channel insights to build a more efficient growth engine.
Summary Generated by Built In
Curious Cardinals is looking for an exceptional, hands-on growth leader to own growth across the funnel and across both Curious Cardinals and FlightPlan.
We have already found real traction across paid, organic content, email, events and an existing customer base. We want someone who can look at what we’ve built, understand what is working, and make the entire engine materially better.
The growth number. You will think across channels and products rather than optimizing one isolated piece of the funnel.
- Own acquisition, CAC, conversion and growth across Curious Cardinals + FlightPlan
- Own and improve paid acquisition, particularly Meta
- Build the creative performance loop: understand why ads/content are working and turn those insights into better creative
- Direct creators, UGC/influencer partners and our video editor toward what we need more of
- Build and optimize lifecycle across email + SMS
- Identify opportunities across SEO/AEO and other emerging acquisition channels
- Turn existing assets into growth channels. If our newsletter is converting, for example, your instinct should be: how do we dramatically increase qualified newsletter subscribers?
- Build dashboards, experiments and systems that tell us where to put the next dollar and hour
- Collaborate with co-founders to determine how customers should enter through one product and convert/upsell into the other
- Have meaningfully owned consumer growth before, not just contributed to it
- Are fluent in funnels, CAC, conversion, retention, and experimentation
- Have deep paid social experience and strong creative judgment
- Can manage specialists and creators without outsourcing the thinking
- Are AI-first and constantly finding ways to move faster
- Are both strategic and extremely hands-on
- Have operated in a scrappy environment where you couldn’t solve every problem by hiring an agency or adding headcount
- See something working and immediately start thinking about how to make it 10x better
You are primarily a brand marketer, need a large team to execute, or want to advise on growth rather than personally own it.
Success looks like: Audrey and Alec can give you the goals, economics, context and resources, and trust you to build a better growth machine than the one they could build themselves.
Skills Required
- Meaningfully owned consumer growth previously
- Fluency in funnels, CAC, conversion, retention, and experimentation
- Deep paid social experience
- Strong creative judgment
- Ability to manage specialists and creators
- AI-first approach to accelerating work
- Strategic and extremely hands-on working style
- Experience operating in a scrappy environment without relying on agencies or additional headcount
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