Digital Experience Leader

Posted 12 Hours Ago
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Nanjing, Jiangsu, CHN
In-Office
Senior level
Biotech
The Role
Lead the digital experience vision and roadmap, manage cross-functional teams to deliver consistent, accessible, and personalized digital experiences, set KPIs, run A/B testing, optimize user journeys, and report performance to senior management.
Summary Generated by Built In
About GenScriptGenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.

About GenScript Biotech Corporation

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a wellrecognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.


Position: Digital Experience Leader

Location: China

Report to: Head of Digital Hub


Position Summary

Key Responsibilities:

Define and champion the digital experience vision and roadmap for the organization.

Oversee the delivery of exceptional digital experiences across all platforms and channels.

Lead cross-functional teams (UI/UE, Frontend, Digital Product, Marketing) to ensure alignment and execution of digital initiatives.

Set and monitor KPIs for digital experience quality, engagement, and conversion.

Drive innovation in personalization, A/B testing, and user journey optimization.

Ensure digital experience standards, usability, accessibility, and brand consistency.

Report on digital experience performance and recommend strategic improvements to senior management.


Requirements:

Bachelor’s or Master’s degree in Digital Marketing, Business, or related field.

5+ years of experience in digital leadership roles.

Proven track record in digital transformation and experience management.

Strong leadership, communication, and stakeholder management skills.

Deep understanding of digital platforms, analytics, and user experience best practices.

Experience with large-scale CMS and personalization tools.


Preferred Skills:

Experience in omnichannel digital strategy.

Familiarity with agile methodologies and digital product management.

Knowledge of data-driven marketing and customer journey mapping.

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

 

Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform. 

Skills Required

  • Bachelor's or Master's degree in Digital Marketing, Business, or related field
  • 5+ years of experience in digital leadership roles
  • Proven track record in digital transformation and experience management
  • Strong leadership, communication, and stakeholder management skills
  • Deep understanding of digital platforms, analytics, and user experience best practices
  • Experience with large-scale CMS and personalization tools
  • Experience in omnichannel digital strategy
  • Familiarity with agile methodologies and digital product management
  • Knowledge of data-driven marketing and customer journey mapping

GenScript Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GenScript and has not been reviewed or approved by GenScript.

  • Healthcare Strength Feedback suggests medical coverage is solid, with mentions of comprehensive health plans and employer HSA support in some options. Company communications also emphasize robust health benefits alongside wellbeing and training initiatives.
  • Leave & Time Off Breadth Feedback suggests a range of paid time off types, including vacation, sick time, company holidays, and additional leave categories. Some roles reference flexible vacation arrangements that broaden usable time off.
  • Retirement Support Feedback suggests retirement offerings include a 401(k) with company match in certain postings. This provides a longer-term savings component within total rewards.

GenScript Insights

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The Company
HQ: Piscataway, NJ
883 Employees
Year Founded: 2002

What We Do

Founded in 2002 and listed on the Hong Kong Stock Exchange in 2015, GenScript has an established global presence across Greater China, North America, the EU, and Asia Pacific. Today, over 300,000 customers from over 160 countries and regions worldwide have used GenScript’s premier, convenient, and reliable products and services. GenScript currently has over 5,000 employees globally, 33% holding master’s and/or Ph.D. degrees. In addition, GenScript has a number of leading commercial technologies developed in the fields of synthetic biology, immunotherapy, antibody design, chemical synthesis, and bioinformatics, including more than 100 patents and over 270 patent applications. As of June 2022, GenScript's products and services have been cited by 74,700 scientific papers worldwide. GenScript is committed to striving toward its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.

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