Lead digital customer journeys, marketing automation and owned channels at Opal HealthCare.
"At Opal HealthCare, we know that companies don’t succeed, people do."
Opal HealthCare is one of Australia’s largest residential aged care providers, with 148 Care Communities across five states and a national team of over 23,000 dedicated professionals, we're changing lives every day. Our commitment to innovation drives us to pioneer new solutions, reshaping the way we care for our residents.
We’re looking for an experienced Digital Engagement Manager to lead Opal HealthCare’s owned digital channels and customer engagement activity across websites, marketing automation, social media and online reputation.
Reporting to the Director, Communications and Sustainability, you’ll lead a team of two and work across Marketing, Communications, Technology and the broader business to create seamless digital experiences across the customer journey.
What you'll be doing:
- Lead our website, digital channel and customer journey strategy
- Build and optimise automated and lifecycle campaigns using Marketo Engage
- Manage always-on digital campaigns across acquisition, conversion, engagement and retention
- Oversee social channels, including Meta, and our online reputation
- Champion our brand voice across all digital touchpoints
- Drive SEO, GEO, A/B testing, campaign attribution and optimisation
- Partner with Technology to enhance our marketing technology ecosystem
- Lead and develop our Marketing Automation Specialist and Digital Channel Coordinator
What you'll bring:
- 5+ years’ experience across digital marketing, website management, marketing automation or customer journey management
- Hands-on experience with Marketo Engage or a comparable platform
- Strong experience in lifecycle campaigns, segmentation and personalisation
- Website/CMS and social media management experience
- Strong analytical and campaign attribution capability
- Exceptional written communication and stakeholder management skills
- A passion for creating great digital customer experiences
- Experience with Drupal, GA4, Looker Studio, Google Ads and Meta Ads will be highly regarded.
What can we offer you?
At Opal HealthCare, we're all about creating a nurturing work environment that encourages innovation, growth, and camaraderie. Here's what you'll enjoy:
- Purpose-Driven: Be part of shaping the future of aged care and improving lives
- Fun & Inclusive Team: Join a diverse and professional team united by our purpose to bring joy to those we care for
- Inspiring Leadership: Engaged leaders who support and champion your growth
- Learning Culture: Commitment to your development and ongoing education
- Professional Growth: Join a supportive and collaborative team, where your career development is a priority. We offer opportunities for advancement and skill enhancement
Ready to shape the digital customer experience at Opal HealthCare? We’d love to hear from you.
Skills Required
- 5+ years of experience across digital marketing, website management, marketing automation, or customer journey management
- Hands-on experience with Marketo Engage or a comparable marketing automation platform
- Strong experience in lifecycle campaigns, segmentation, and personalisation
- Website/CMS and social media management experience
- Strong analytical and campaign attribution capability
- Exceptional written communication and stakeholder management skills
- Experience with Drupal, GA4, Looker Studio, Google Ads, and Meta Ads
What We Do
Opal HealthCare is Australia’s largest residential aged care provider, operating Care Communities that support older people’s health, wellbeing, independence and quality of life. Its services provide dedicated residential environments and care across the country, delivered by a nationwide team of more than 20,000 employees. The company’s mission is to bring joy to those it cares for through compassionate, accountable, respectful and excellent service.
