We have a fantastic opportunity for a Digital Campaign Manager to join our Marketing Communications team based at our Cirencester Head Office. This exciting role will implement digital advertising (brand and product communications) campaigns to support Mitsubishi Motors in the UK’s business and brand objectives.
Key responsibilities in the role include:
- Supporting our core KPIs by planning and managing our marketing campaigns across online channels including PPC, display, social media digital OOH.
- Leading on quarterly digital campaign delivery, working with national and dealer marketing to ensure creative is consistent and performance is optimised.
- Managing the delivery of digital campaigns ensuring they are carried out in a timely manner and to budget, compliant with brand, JSOX and financial promotions.
- Managing media schedules.
- Providing reporting and insight into digital marketing performance, working with our agency to make recommendations to optimise traffic, content and media channels.
- Manage campaign data and follow up with detailed analysis and reporting, whilst measuring ROI and the effectiveness of marketing campaigns. Optimise future campaigns based on those findings for improved performance.
- Working closely with Head of Campaigns to ensure financial management of digital media and production budgets.
- Managing relationships with external agencies and suppliers.
- Other responsibilities will include day to day administration work together with maintaining and improving regular daily, weekly and monthly reports and automating where possible.
Skills required for the role:
We offer an excellent benefits package, including a favourable employee car ownership scheme.
Skills Required
- Experience managing digital campaigns across PPC, display, social media and digital OOH
- Agency or supplier relationship management experience
- Relevant degree or equivalent qualifications/experience
- Experience managing large media budgets
- Strong evaluation, reporting and analytics skills including ROI measurement
- Knowledge of brand compliance, JSOX and financial promotions
- Excellent relationship building and communication skills
- Ability to work independently and as part of a team
- Attention to detail and ability to manage day-to-day campaign administration
What We Do
Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturer that develops, designs, manufactures, and markets a wide range of passenger vehicles, including SUVs and compact cars. In addition to vehicle production, the company manufactures automobile parts and provides financial services such as leasing, sales financing, and insurance. It maintains global operations across Asia, North America, Latin America, Oceania, Europe, the Middle East, and Africa.
