The Role
As a Digital Account Manager, you will manage client relationships, develop digital marketing strategies, and oversee social media campaigns for luxury brands in China.
Summary Generated by Built In
As Digital Account Manager at DLG (Digital Luxury Group), your role will be to design, plan and coordinate the execution of unique digital marketing strategies in the fields of Social Media, E-commerce and Social CRM in China.
In this role you will:
- Act as the key contact person for the client at DLG, carrying out daily, ongoing relationship management
- Be a part of a leading agency in the luxury industry, with an international presence and environment (local and overseas offices, with international profiles)
- Lead the social media communication strategies for a range of leading luxury brands in China
RESPONSIBILITIES
- Under the guidance of Account Director, prepare a proper brief and objectives based on client’s requirements
- Lead brainstorming sessions and meetings, with the ability to communicate and present confidently as well as collaborate with internal and external stakeholders
- Under the guidance of Account Director, manage social campaigns from ideation to planning to execution
- Participate in the review, selection and management of local partners, equipping DLG with a local network for ongoing and future success
- Provide support in the new business pitches regarding strategic consulting, marketing research and consumer insights to further develop the DLG business
- Oversee the development of monthly performance reports for clients, with clear analysis and optimising strategies recommended
QUALIFICATIONS
- Bachelor’s degree or equivalent
- 3-5 years’ relevant experience in social/ digital agencies, experience in luxury/ lifestyle accounts preferred
- Multi-task, ability to handle multiple priorities
- Proven track recording of managing client expectations effectively, experience in growing client business is a plus
- Fluency in Chinese, written and oral proficiency in English
- Proficiency in MS Office (Excel, PowerPoint, Word and Outlook)
Top Skills
E-Commerce
MS Office
Social Crm
Social Media
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The Company
What We Do
With offices in Geneva, New York and Shanghai, DLG (Digital Luxury Group) is the leading strategic partner for luxury & lifestyle brands. We know what sophisticated audiences want and how to engage them through meaningful digital experiences. In August 2021, DLG Geneva was awarded the Great Place to Work© certification and ranked among Europe's Top 10 Best Workplaces







