Developer Marketer

Posted Yesterday
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Hiring Remotely in San Francisco, California , USA
In-Office or Remote
Senior level
Design
The Role
Own developer marketing for LottieFiles APIs, SDKs, AI-assisted motion tools, agent workflows, and open-source projects. Responsibilities include creating documentation, quickstarts, samples, positioning, launch content, and developer listings; improving first-run activation; partnering with Engineering on developer experience and documentation accuracy; measuring developer adoption; and encouraging internal use of developer tools. This is a senior individual contributor role focused on technical developer audiences rather than brand campaigns, paid acquisition, or enterprise sales.
Summary Generated by Built In

Role Summary

We’re hiring a senior Developer Marketer to own how developers discover, try, and ship with LottieFiles’ developer products. This is an IC seat, not a brand or campaign role. You’ll write the docs, ship the samples, grow our open-source and developer presence, and make sure a developer can go from “I need motion in my app” to working code without talking to us.

You’ll sit within Growth/Marketing, but act as the day-to-day bridge to Engineering for the developer products we build. You’ll help shape strategy, positioning, and messaging, then turn that into shipped outputs.

You’ll own the developer story for the surfaces we’re building next: AI-assisted motion for builders, agent workflows (including MCP-style tooling), APIs/SDKs, and open-source — not just the classic players and docs.

Your day-to-day

  • Own positioning, docs, quickstarts, and samples across our developer stack — including AI generation surfaces and agent integrations
  • Ship and maintain the first-run path so a developer reaches a clear “first success” without help
  • Grow our open-source and developer presence — READMEs, examples, launch posts, and listings on GitHub, package registries, and relevant developer directories
  • Publish where developers and agent builders already are: documentation, package pages, registries, MCP registries, GitHub, and technical communities
  • Partner with engineering on APIs, docs accuracy, and developer experience; file bugs and fix the docs yourself when something’s wrong
  • Instrument and report on developer activation (docs usage, first success, OSS adoption) against company goals
  • Champion internal adoption: LottieFiles engineers shipping with our own developer tools

What we are looking for

  • 5+ years in developer marketing, developer experience, or product marketing for a developer tool, API, SDK, or open-source project — and a portfolio of what you shipped
  • You can write code well enough to build samples, read a PR, and fix a broken quickstart without waiting on engineering
  • Strong written English: docs, READMEs, launch posts, and technical community writing
  • Experience launching or growing an open-source project or developer platform (GitHub, npm, docs sites, community)
  • Comfortable working with engineers as a peer; you can push back on DX without a manager in the middle
  • Remote-friendly; preferred overlapping Asia / Europe hours

Bonus points if you..

  • Have worked in design systems, motion/animation, web graphics, or AI-assisted developer tooling
  • Experience with AI developer tools, agent ecosystems, or Model Context Protocol (MCP)
  • Have shipped developer launches that held up on HN, Reddit, or similar developer channels
  • Enjoy measuring activation, not vanity traffic

What this role is not

  • Brand campaigns, paid acquisition, or conference evangelism as the core of the job
  • Designer-led or enterprise sales motions — this role is for developers building with LottieFiles
  • Managing a large team — this is a senior IC role

LottieFiles Perks

  • Fully remote working environment
  • Flexible work hours
  • A welcome gift and LottieFiles swag pack
  • Bonus to set up your workstation at home
  • Unlimited leave days
  • Medical insurance
  • Generous learning budget
  • Gym membership
  • Co-working space membership

Please note: To proceed with your application, you must confirm your acknowledgment of this Privacy Policy by ticking the checkbox on the next page. 

Read our Privacy Policy here: LottieFiles: Privacy Policy

Skills Required

  • 5+ years of experience in developer marketing, developer experience, or product marketing for a developer tool, API, SDK, or open-source project
  • Portfolio demonstrating shipped developer marketing, documentation, samples, launches, or related outputs
  • Ability to write code sufficiently to build samples, read pull requests, and fix broken quickstarts
  • Strong written English for documentation, READMEs, launch posts, and technical community writing
  • Experience launching or growing an open-source project or developer platform
  • Ability to work effectively with engineers as a peer and evaluate developer experience
  • Remote-friendly work arrangement with preferred overlap in Asia or Europe hours
  • Experience with design systems, motion or animation, web graphics, or AI-assisted developer tooling
  • Experience with AI developer tools, agent ecosystems, or Model Context Protocol
  • Experience shipping developer launches on Hacker News, Reddit, or similar developer channels
  • Interest in measuring developer activation rather than vanity traffic
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The Company
HQ: San Francisco, California
111 Employees
Year Founded: 2018

What We Do

LottieFiles is the creator of the animation file format, dotLottie (over 600% smaller in size than a GIF), the animation workflow platform LottieFiles, and is one of the largest, most active community of Motion Designers, Animators and Developers around Lottie Animations. LottieFiles is now used by over 65,000+ Global Companies. The company aims to streamline the animation workflow and create a new realm of possibilities with Interactive Design across industries such as media, marketing, platforms, gaming etc.

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