Design Lead

Posted 29 Days Ago
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Chennai, Tamil Nadu, IND
In-Office
Senior level
AdTech • Marketing Tech • Software • Analytics
The Role
Lead the end-to-end design and continuous improvement of a B2B SaaS website. Own redesigns, responsive page and landing-page design, information architecture, design systems, accessibility, and implementation quality. Collaborate with marketing, content, engineering, and leadership to improve conversion and user experience. Analyze website performance, mentor junior designers, lead reviews, and establish design standards and processes.
Summary Generated by Built In
Design Lead

About CustomerLabs

CustomerLabs is a fast-growing B2B SaaS company helping businesses maximize the value of their first-party customer data. Our platform helps marketers collect, unify, and activate customer data to improve marketing performance and drive measurable growth.


About the Role

You'll own and elevate the CustomerLabs website experience—from redesign strategy and information architecture to high-converting pages, scalable design systems, and implementation quality. You'll also mentor designers and keep design execution aligned with business and user outcomes.


What You'll Do

·  Lead end-to-end website design and continuous improvement.

·  Plan and execute website redesigns that improve usability, engagement, and experience.

·  Design responsive, modern pages aligned with the CustomerLabs brand.

·  Translate business goals into strong website experiences with Marketing, Content, Engineering, and Leadership.

·  Create information architecture, user flows, navigation, page layouts, landing pages, campaign pages, and solution pages.

·  Build and maintain scalable design systems and reusable UI components in Figma.

·  Partner with frontend developers for accurate implementation and review shipped designs.

·  Use analytics and user feedback to continuously improve the website.

·  Mentor junior designers, run design reviews, and maintain a high quality bar.


Must-Have

·  5+ years of experience in UI/UX, website design, or digital experience design.

·  Strong experience with corporate, B2B SaaS, or marketing websites.

·  Proven experience leading website redesign projects from concept to launch.

·  Strong portfolio of website and responsive design work.

·  Strong understanding of usability, responsive design, accessibility, and modern UI patterns.

·  Experience with scalable design systems and reusable components.

·  Ability to work independently, collaborate with stakeholders, and mentor designers.


Success in This Role

·  The website becomes clearer, faster to iterate, and more effective at supporting business goals.

·  Design quality and consistency improve across the website and team.

·  Design decisions are informed by user behavior, experiments, and measurable outcomes.


Why CustomerLabs?

Welcome to the Average Kootam A place where you’re trusted to own your work, make decisions, learn from the experience, and keep moving forward. You’ll know what you’re working towards, have the freedom to grow into bigger responsibilities, and see the impact of what you do. Teams here don’t work in isolation Sales, Marketing, Design, Engineering, and others work closely, challenge ideas, and build better things together. And when we’re not building, we make time to learn, connect, have fun, and bring the whole Kootam together.


Wanna know more about us? Connect with us:

 

We're active on LinkedIn, Instagram talking about what we do at CustomerLabs.

 

Would you like to know our stories? Catch up on what we're up to on the LinkedIn page of our HR Team - Devarshini, Aswin, Kunguma! Take a sneak peek at our behind the scenes fun at our team-run Instagram page. 

 

Want to bypass all this and get a coffee with us at our office? Let us know here!





Skills Required

  • 5+ years of experience in UI/UX design, website design, or digital experience design
  • Experience designing or redesigning corporate, B2B SaaS, or marketing websites
  • Experience leading complete website redesign projects from concept to launch
  • Strong portfolio showcasing website design and responsive web experiences
  • Expertise in user-friendly, conversion-focused, and visually engaging website design
  • Experience collaborating with business stakeholders, marketing teams, and developers
  • Understanding of responsive web design, usability, accessibility, and modern UI trends
  • Experience creating and maintaining scalable design systems and reusable UI components
  • Ability to lead projects independently while mentoring junior designers
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The Company
46 Employees
Year Founded: 2013

What We Do

CustomerLabs is a B2B SaaS company providing a customer data and first-party data operations platform for marketers. Its technology captures, transforms, unifies, and activates customer signals from websites, apps, servers, CRMs, and commerce systems, then sends them to advertising and analytics platforms. The company helps e-commerce, lead-generation, and agency teams improve attribution, audience matching, personalization, privacy controls, and campaign performance.

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