Demand Generation Manager

Red Oak builds compliance software for financial services firms.

Our vision: We become the compliance layer every Financial Services firm runs on.

Today, we serve 19 of the top 20 global asset managers, including BlackRock, Vanguard, PIMCO, and Morgan Stanley, alongside 1,550+ regulated firms. Our customers report $95–101T in combined AUM.

Our buyers don't fill out a form after clicking an ad. Chief compliance officers at regulated financial firms research before they ever talk to us, bring legal, information security, and procurement with them, and take a longer path to raising their hand. Demand generation here is a credibility game, won in the places where that research actually happens.

This is a new role, created to give the always-on demand engine a dedicated owner inside a marketing team that shares the pipeline number. The platform now covers more of what a compliance program needs, which means more search terms worth owning, more reasons for a CCO to engage, and a larger set of firms who should be hearing from us. You decide the channel mix, defend it with data, and kill what isn't working.

High ownership. High visibility. High impact.

• 90 Days: A channel plan with a defended budget allocation is in place, alongside a search priority list spanning organic, answer, and generative surfaces.

You own demand-generation-sourced new business pipeline within a marketing team that shares one total pipeline number. That covers always-on demand creation, search visibility across organic, answer, and generative engines, the website as a conversion surface, and the new-business half of account-based marketing — run in direct partnership with outbound and enterprise sellers. You direct the paid media agency alongside the Sr. Director of Marketing and own the digital line of the marketing budget.

• Build and run always-on demand programs — content distribution, paid search, paid social, syndication, and retargeting — and decide the channel mix based on performance data

• Own acquisition webinars end to end: topic selection, promotion, registration, follow-up, and the pipeline they produce

• Own organic search (keyword strategy, technical and on-page SEO) and run answer engine and generative engine optimization as distinct workstreams, tracking visibility and citation share

• Own the website as a revenue surface — landing pages, conversion paths, forms, testing, and the handoff to routed lead

• Build target account lists against the company's tiering model and run account-level advertising and signal-driven prioritization in partnership with outbound and sales

• Brief and hold the paid media agency to performance, own the digital budget plan by channel, and reallocate spend monthly based on results

• Own the demand side of the marketing stack, including intent and account-signal tooling, so it drives prioritization rather than sitting unused

• Use AI tools as a working layer for campaign development, audience research, competitive analysis, landing page iteration, and performance reporting — and flag where manual work can go away

• 3 to 5 years in B2B demand generation, with real time owning a pipeline number rather than supporting someone who did

• Background in B2B demand generation serving enterprise or considered-sale markets, with a track record you can point to rather than tenure alone

• Hands-on channel execution — you've personally built campaigns, written and tested landing pages, and worked directly in ad platforms including Google Ads, Microsoft Ads, LinkedIn, and Meta

• Real organic search capability, including keyword strategy, technical SEO, and a point of view on how AEO and GEO are changing discovery in B2B purchases

• Account-based marketing experience against enterprise target accounts, run in partnership with outbound and sales

• HubSpot and Salesforce fluency, including campaign reporting, attribution, and lead routing

• AI fluency in your demand generation workflow: using AI for campaign development, research, and reporting. This is table stakes here

• Plus: experience in financial services, compliance, fintech, or another regulated or technical B2B market; conversion rate optimization or growth experimentation background; hands-on use of AI search visibility or brand monitoring tooling

• Equity units via EOP (Employee Ownership Plan): share in what we're building

• Comprehensive health coverage: medical, dental, and vision

• 401(k) with a 3% company contribution

• 20 days PTO annually, plus your birthday off and paid sick leave

• Enhanced family leave

• Life insurance

We're an AI-first marketing team, and this is a hands-on AI role. You'll be expected to find where manual work can go away and to say so — the tools are there to make the job faster, not to sit unused in a dashboard.

Location: Austin, TX (hybrid, minimum 3 days in office)

Travel: 10 to 15%

Reports To: Sr. Director of Marketing

Compensation: Base salary plus performance-based variable tied to pipeline results