SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details.
At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them.
We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity.
We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India.
Role:The Demand Generation Associate/Specialist will support efforts to build awareness, engagement, and demand for our fraud and risk solutions. This role will help plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects throughout the buyer’s journey.
This is a remote, U.S.-based role.
Responsibilities:Campaign Execution
Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
Execute campaign deliverables across email, webinar, website, and nurture channels.
Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.
Marketing Automation
Use marketing automation tools to build and manage targeted campaigns.
Support lead scoring, segmentation, and nurturing programs.
Help improve the process for converting leads into qualified opportunities.
Content Development
Partner with the content team to develop relevant materials for different stages of the buyer’s journey.
Help maintain consistent messaging and branding across demand generation activities.
Adapt content for use across email, landing pages, sales sequences, and other channels.
Analytics and Reporting
Track campaign performance using marketing analytics tools.
Prepare regular reports on key metrics, including lead volume, engagement, and conversion rates.
Identify trends and recommend opportunities to improve campaign performance.
Collaboration
Work closely with the Sales team to understand lead qualification criteria and support the handoff of marketing qualified leads (MQLs).
Collaborate with cross-functional teams to coordinate campaign activities.
Help manage relationships with external agencies and freelancers.
3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
Experience supporting or executing demand generation campaigns with measurable results.
Familiarity with marketing automation platforms, CRM systems, and analytics tools. Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
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Experience coordinating integrated marketing campaigns across multiple channels.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret campaign data and identify trends.
Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Familiarity with the fraud and risk solutions landscape is a plus.
$95,000 - $120,000/year + equity + benefits
Note: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, and qualifications.
Perks:Employer paid group health insurance for you and your dependents
401(k) plan with employer match (or equivalent for non US-based roles)
Flexible paid time off
Regular company-wide in-person events
Home office stipend, and more!
Follow Through
Deep Understanding
Whatever It Takes
Do Something Smart
Skills Required
- 3+ years of experience in demand generation, digital marketing, or a related field
- Experience preferably within B2B technology or SaaS
- Experience supporting or executing demand generation campaigns with measurable results
- Familiarity with marketing automation platforms, CRM systems, and analytics tools
- Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools
- Experience coordinating integrated marketing campaigns across multiple channels
- Strong written and verbal communication skills
- Analytical mindset with the ability to interpret campaign data and identify trends
- Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines
- Familiarity with the fraud and risk solutions landscape
SentiLink Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as 100% employer‑paid for employees and dependents across medical, dental, and vision. This level of coverage is consistently positioned as a standout element of the package.
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Retirement Support — Retirement benefits include a 401(k) with an employer match around 4%. This matching structure is regularly highlighted alongside core benefits.
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Leave & Time Off Breadth — Time away is framed as flexible/unlimited PTO supplemented by sick days, holidays, wellness days, and a birthday day off. This breadth signals formal flexibility to take needed time.
SentiLink Insights
What We Do
SentiLink is the leading fraud intelligence company, providing financial institutions and fintechs with purpose-built solutions for identity verification and fraud prevention. Our products detect synthetic fraud, identity theft, and hard-to-detect first-party fraud in real time — helping partners stop losses before they happen while approving more legitimate customers. Founded in 2017 by Naftali Harris and Max Blumenfeld, creators of the risk and fraud systems at Affirm, SentiLink was built on a simple premise: to truly stop fraud, you have to deeply understand it. That belief shapes everything, from the expert human intelligence that feeds our models to the way we work with our partners. We don't call them clients or customers, we call them partners, because that's genuinely how we think of them. Today, SentiLink processes 3M+ identity verifications per day for 500+ financial institutions, including 13 of the top 15 U.S. banks and 50+ fintech unicorns. We've raised $85M from investors including Andreessen Horowitz, Craft Ventures, and NYCA Partners.
Why Work With Us
At SentiLink, deep understanding isn't just a value, it's a company-wide expectation. For example, our Revenue Accounting Manager can walk you through SSN windows. That's not an exception; that's the norm. You'll collaborate closely, move fast, and do work that genuinely matters.
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SentiLink Offices
Remote Workspace
Employees work remotely.
SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We have offices in multiple cities and if you’re located near one of these offices, we would love for you to spend time in the office regularly.
