Demand Gen Manager

Job Title: Marketing Operations Specialist
Location: Remote
Experience: 3+ years
Team: Marketing | Full-time

About Omnistrate:
Omnistrate is a developer platform that enables modern software companies to deliver their applications to customers in any distribution model — On-Prem, BYOC, PaaS, SaaS, or Agentic SaaS — in days, not years. We solve the long-standing distribution problem in software by abstracting the operational and infrastructural complexity across clouds, regions, and customer environments. With Omnistrate, startups and enterprises alike can accelerate time-to-market, optimize infrastructure costs, and reduce operational overhead from day one.

We’re a fully remote company with a global team and a startup mindset. We value ownership, creativity, and adaptability — and we’re looking for someone who thrives in a fast-moving, high-impact environment.

Role Overview:
We’re hiring a Marketing Operations Specialist to own the end-to-end execution and optimization of our marketing engine. This is a high-impact, cross-functional role where you’ll work across the full marketing stack — tools, data, campaigns, social, community, and events — and collaborate closely with content, growth, product marketing, and sales to enable repeatable, measurable, and scalable marketing programs.

Key Responsibilities:

• Plan and execute multi-channel campaigns across email, paid media, webinars, and lifecycle flows, including segmentation, automation, tracking, and reporting

• Develop campaign assets such as landing pages, nurture sequences, lead magnets, and conversion-oriented content; ensure consistent messaging and brand alignment

• Support publishing and distribution of content across the website, blog, email, YouTube, LinkedIn, Twitter (X), and developer-facing platforms

• Track and optimize funnel performance — monitoring CAC, MQLs, SQLs, content engagement, and conversion rates; support CRO, SEO, and A/B testing initiatives

• Drive community engagement and social media operations, including user groups, online communities, and day-to-day social scheduling and response

• Support marketplace and partner marketing campaigns with attribution setup, UTM tracking, and lead follow-up coordination

• Coordinate logistics for events, field programs, and conferences — owning booth prep, branding, swag, lead capture, and post-event analysis

• Build and maintain dashboards to track campaign performance, funnel metrics, and marketing-sourced pipeline; surface insights and drive optimizations

• Own and maintain the marketing calendar, campaign workflows, documentation, and execution processes to ensure operational efficiency

• Manage the marketing tech stack (HubSpot, analytics, etc), ensuring clean data flow, lead routing, attribution, compliance, and integration across systems

Requirements:

• Bachelor’s degree in Marketing (or a related field) or minimum of 3+ years of experience, preferably in a B2B company

• Hands-on experience with HubSpot (or similar), Google Analytics, CRM systems, social media tools, and attribution tracking

• Strong analytical mindset with the ability to create dashboards, surface insights, and guide performance improvements

• Familiarity with managing social and community channels, content publishing, and SEO/CRO tools

• Excellent organizational and communication skills with a process-first approach to execution

Bonus:

• MBA is a plus

• Experience supporting cloud marketplace GTM, product-led growth funnels, or campaigns targeting technical audiences