Data Analyst Lead, easyplant

Posted 3 Days Ago
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Tel Aviv, ISR
Hybrid
Entry level
Information Technology
The Role
Lead data analysis for easyplant by identifying growth opportunities, shaping marketing and product strategy, designing experiments, building analytical tools and models, and translating complex findings into clear business decisions. The role partners closely with the GM, Marketing, and Product teams and requires expertise in acquisition, attribution, CAC, LTV, funnels, cohorts, retention, SQL, Python, and AI-assisted workflows.
Summary Generated by Built In
The Company

Mixtiles is a $350M profitable consumer brand reinventing how homes feel.

We build products people didn't know they needed, and now can't imagine living without.

Wall photos. Self-watering plants. Smart lighting.

easyplant started with a simple promise: plants that don't die. Two years of development created a self-watering system that helps plants live 6x longer. Today, a million plants a year find their way into homes. And we're just getting started.

 The Role

Every great growth story has someone who saw it first.

The opportunity hiding in a funnel. The customer behavior no one noticed. The bet worth making before anyone else believed in it.

That's the person we're looking for.

As our Data Lead, you'll sit at the center of the business, side by side with our GM, Marketing and Product. You'll see easyplant through both lenses: how people discover and choose us, and how they experience the product.

You'll spot what matters, put a spotlight on it, and point us in new directions. You'll shape where we invest, what we build, and how we grow.

Our business goals are your goals. You'll help us reach them, and show us how much further we can go.

What You'll Do
  • Find the opportunities that move easyplant forward, and bring them to the table
  • Shape marketing and product strategy with a clear view of what drives growth
  • Turn big questions into experiments, and experiments into decisions
  • Build the tools and models that give every team a sharp view of the business
  • Raise the bar on how easyplant thinks with data
Who You Are
  • A business partner first. You care about the outcome as much as the analysis
  • Fluent in both worlds: marketing (acquisition, attribution, CAC, LTV) and product (funnels, cohorts, retention)
  • Technically strong in SQL and Python, and you build your own tools, with AI as a natural part of how you work
  • Curious and proactive. You raise the question before anyone asks it
  • A storyteller who makes complex data clear and convincing

Big advantage: experience in e-commerce, DTC or consumer brands, and in advanced marketing measurement or statistical modeling.

Why This Role

easyplant has proven people love plants that don't die.

Now we want to bring them into many more homes.

Skills Required

  • Business partnership mindset with strong ownership of business outcomes
  • Fluency in marketing concepts including acquisition, attribution, CAC, and LTV
  • Fluency in product analytics concepts including funnels, cohorts, and retention
  • Strong SQL skills
  • Strong Python skills
  • Ability to build analytical tools and models
  • Comfort using AI as part of analytical work
  • Curiosity and proactive problem-solving
  • Ability to communicate complex data clearly and persuasively
  • Experience in e-commerce, DTC, or consumer brands
  • Experience in advanced marketing measurement or statistical modeling
Am I A Good Fit?
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The Company
HQ: Tel Aviv-Yafo
136 Employees
Year Founded: 2016

What We Do

Mixtiles is on a mission to create homes people love. We started by developing the easiest way to get photos out of your smartphone and onto your walls and expanded to delivering artwork, plants that live forever, a whole home design AR app, IoT and more. Mixtiles manufactures and delivers over a million(!) physical products monthly to happy customers in the US and Europe. We rely heavily on software engineering, generative AI, AR/VR/XR technologies, industrial/digital design, marketing and manufacturing know-how to get this done. We are one of the largest & fastest growing consumer startups in Israel. Our products: Mixtiles: https://www.mixtiles.com/ Mixtiles Art (Marketplace): https://mixtiles.com/art Easyplant: https://easyplant.com/ Around (XR): https://apps.apple.com/us/app/around-reality-design/id1568933882 ~~~ Techie with an entrepreneurial mindset? Check us out here: https://mixtiles.dev/ Product Designers, this one's for you: https://shorturl.at/djsDM Wanna join us? Our team is small relative to the size of our business and each member drives a lot of impact. We work in small groups with smart & resourceful individuals, and believe in bottom-up innovation. We also prioritize a fun and collaborative work environment. We're seeking passionate engineers, designers, product managers & marketeers to join us and become part of something special

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