The Role
Develops community engagement strategies, builds relationships with creators and cultural partners, and creates events, workshops, pop-ups, launches, and in-store experiences. Translates cultural and consumer trends into brand programming, while managing budgets, vendors, timelines, cross-functional stakeholders, and engagement metrics.
Summary Generated by Built In
Job Title: Cultural & Community Experience Manager
Location: Saket, New Delhi
Department: Creative
About the Company:
Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
What You'll Do:
1) Community Building & Engagement
- Develop and execute community engagement strategies that strengthen brand affinity and customer loyalty.
- Build meaningful relationships with local communities, creators, artists, influencers, entrepreneurs, and cultural partners.
- Identify opportunities to grow and nurture brand-led communities both online and offline.
2) Events & Experiences
- Conceptualize and execute micro-events, workshops, panel discussions, networking sessions, pop-ups, launches, and community gatherings.
- Create unique in-store experiences that drive footfall, engagement, and repeat visits.
- Collaborate with internal teams to bring culturally relevant campaigns and activations to life.
3) Cultural Programming
- Stay closely connected to emerging cultural, fashion, lifestyle, and consumer trends.
- Translate cultural insights into engaging brand experiences and community initiatives.
- Build partnerships with local creators, institutions, and organizations that align with the brand's values.
4) Project & Stakeholder Management
- Manage event calendars, budgets, vendor relationships, and execution timelines.
- Coordinate seamlessly with retail, marketing, creative, and operations teams.
- Track event performance and community engagement metrics, sharing insights and recommendations.
What We're Looking For
- 3–7 years of experience in Community Management, Experiential Marketing, Events, Brand Experience, Cultural Programming, or related fields.
- Proven experience planning and executing successful events and community initiatives.
- Strong understanding of consumer culture, lifestyle trends, and community engagement.
- Excellent networking, relationship-building, and stakeholder management skills.
- Strong project management and organizational abilities.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Exceptional communication and storytelling skills.
Preferred Background
Candidates from: Fashion & Lifestyle Brands, Luxury Retail, D2C Brands, Hospitality, Creative & Experiential Agencies, Entertainment & Media, Arts & Culture Organizations and Community-led Platforms & Startups
Why Join Us?
- Opportunity to shape and grow a community-first brand.
- Freedom to experiment with creative ideas and experiences.
- Collaborate with creators, artists, and cultural leaders.
- Build meaningful experiences that have a real impact on customers and communities.
If you're excited about creating experiences, building communities, and making culture a core part of a brand's identity, we'd love to hear from you.
Skills Required
- 3-7 years of experience in community management, experiential marketing, events, brand experience, cultural programming, or related fields
- Proven experience planning and executing successful events and community initiatives
- Strong understanding of consumer culture, lifestyle trends, and community engagement
- Excellent networking, relationship-building, and stakeholder management skills
- Strong project management and organizational abilities
- Ability to thrive in a fast-paced, entrepreneurial environment
- Exceptional communication and storytelling skills
- Background in fashion and lifestyle brands, luxury retail, D2C brands, hospitality, creative and experiential agencies, entertainment and media, arts and culture organizations, or community-led platforms and startups
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The Company
What We Do
Crepdog Crew is an Indian retail and e-commerce platform focused on limited-edition sneakers, premium streetwear, watches, and related fashion products. It offers a curated shopping experience through experiential retail, serving sneakerheads and fashion enthusiasts. The company began as an Instagram sneaker-resale page and has expanded into a broader platform for online shopping and brand discovery across India, combining marketplace convenience with an immersive retail experience.
