The Role
Build, test, launch, and report on CRM campaigns across email, push, and in-app channels. Create customer segments and automated lifecycle journeys for onboarding, activation, retention, loyalty, and reactivation. Support the migration to Braze, maintain templates and campaign documentation, conduct QA and A/B testing, monitor performance metrics, and collaborate with copy, design, product, and data teams.
Summary Generated by Built In
About Roamless
About the Role
About the Hiring Manager and Role
What you’ll do
What you’ll bring
Nice to have
What we offer
Note on location
The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.
We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable, so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world.
Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.
In just 3 years, we've grown 4-5x Year on Year and have been trusted by +2M users who overall rate us 4.6 on Trustpilot.
🚀 We also recently closed a $12M Series A led by Rasmal Ventures, with participation from Endeavor Catalyst, Shorooq and Revo Capital, and, to fuel our mission of becoming the world’s first truly global mobile operator.
Hiring remotely, we’re a team of 75, and we’re planning to grow to 100+ in the next ~12 months.
You’ll join a fast-growing CRM function and help shape how we engage and retain users across the full lifecycle.
We’re moving from one-off pushes to real lifecycle marketing. Building automated journeys across email, push, and in-app, with additional channels on the roadmap.
You’ll also play part in supporting our migration to Braze, helping us transition campaigns, improve segmentation, and set the foundations for scalable automation.
You’ll work closely with the team to build campaigns and automated journeys that move users from signup to first purchase, and from first purchase to loyal, repeated behavior.
Hi, I’m Elsa 👋 and I lead CRM at Roamless.
I’ve spent more than 10 years working across CRM, Lifecycle Marketing, Retention and Loyalty for international consumer brands, helping turn customer data into relevant experiences, stronger engagement and long-term growth.
CRM at Roamless is entering an exciting new phase. Our customer base and campaign activity are growing quickly, and we are migrating to Braze to build more advanced customer journeys, stronger personalization and a scalable global CRM function.
As CRM Specialist, you’ll help manage the day-to-day execution of campaigns and automated journeys across email, push notifications and in-app messaging. You’ll work on initiatives designed to help customers understand our product, complete key actions, stay engaged between trips and return to Roamless whenever they travel.
You’ll also play an active role in our Braze migration, supporting the setup of campaigns, templates, segments and automated journeys while developing strong technical and operational CRM skills.
This is a great opportunity for someone early in their CRM career who enjoys combining creativity, data and technology, and who wants to grow into a strong CRM and retention professional.
- Build, test, schedule and launch CRM campaigns across email, push notifications and in-app messaging.
- Own the operational campaign process from briefing and setup through QA, launch and performance reporting.
- Support the implementation and migration of CRM campaigns, templates, customer segments and automated journeys in Braze.
- Create customer segments based on behavioural events, user attributes, engagement levels, purchase history and lifecycle stage.
- Develop automated lifecycle journeys across onboarding, activation, engagement, repeat purchase, retention, loyalty and reactivation.
- Perform detailed campaign QA, checking audiences, exclusions, journey logic, personalisation, translations, links, tracking and technical setup.
- Build and update email templates using HTML and Braze Liquid.
- Monitor CRM performance across engagement, conversion, repeat purchase, retention and unsubscribe metrics.
- Support A/B tests across audiences, messaging, timing, channels, incentives and customer journey design.
- Maintain accurate campaign calendars, documentation, naming conventions and internal processes.
- Collaborate with copy, design, product, and data teams to coordinate campaign requirements and resolve blockers.
- 1–2 years of experience in CRM, lifecycle marketing, email marketing or a similar hands-on role.
- Experience building automated lifecycle journeys/campaigns.
- Hands-on experience with a marketing automation platform such as Braze (preferred), Klaviyo, or CleverTap.
- Strong ownership and reliability: you take responsibility for your work, manage deadlines and follow tasks through to completion.
- Excellent attention to detail, particularly when working with audiences, campaign logic, personalisation and customer-facing content.
- An analytical mindset and confidence working with campaign metrics and customer data.
- Clear and transparent communication, including the confidence to flag blockers, uncertainty or mistakes early.
- A proactive approach to problem-solving and a willingness to investigate issues before escalating them.
- Openness to feedback and a genuine motivation to continuously improve.
- The ability to work independently while collaborating effectively in a fully remote team.
- Excellent English skills, both written and verbal.
- Familiarity with CRM use cases such as onboarding, activation, churn prevention, win-back, and repeat purchase.
- Basic HTML knowledge and the ability to make or troubleshoot changes within email templates.
- Basic SQL knowledge and confidence working with customer data.
- Experience with A/B testing, control groups and campaign performance analysis.
- Familiarity with mobile apps and app-based customer journeys.
- International experience, working with a global user base
You do not need to meet every item on this list. We’re looking for someone with strong foundations, curiosity, attention to detail and the motivation to become an excellent CRM professional.
To get more context on who we are and how we work, read "Who is a Roamie? Our Core Traits Manifesto". It explains the core traits we look for in everyone we hire, interns included. We don't expect you to be perfect and embody everything on this list. We expect you to embody and relate to at least 70% of these traits, be excited about what you read and feel like this is what you strive to become professionally.
- 💻 Hardware you need to be most productive
- 💻 Home office budget. $500 on equipment for home office setup (eg. a keyboard, a screen, etc). This is a one-off budget that doesn’t renew every year, but doesn’t expire.
- 🎓 Learning and development budget. Up to $1000 annually to be spent on books, online courses, conferences, etc.
- 🌐 $200 non-expiry yearly Flex credit for data, hotspot, and calls.
- 📱 Annual phone number subscription. A real phone number (US, UK, Canada, or Australia) inside the Roamless app.
- 📝 Full-time local contract
- 🤗 Supportive, diverse, inclusive team
📍 This is a fully remote position. We are prioritising applications from Turkey but you are welcome to apply from other countries as long the timezone difference with Turkey/CET is reasonable.
Skills Required
- 1-2 years of experience in CRM, lifecycle marketing, email marketing, or a similar hands-on role
- Experience building automated lifecycle journeys or campaigns
- Hands-on experience with a marketing automation platform such as Braze, Klaviyo, or CleverTap
- Strong ownership and reliability, including managing deadlines and completing tasks
- Excellent attention to detail when working with audiences, campaign logic, personalization, and customer-facing content
- Analytical mindset and confidence working with campaign metrics and customer data
- Clear and transparent written and verbal communication
- Proactive problem-solving and willingness to investigate issues before escalating
- Openness to feedback and motivation to continuously improve
- Ability to work independently and collaborate effectively in a fully remote team
- Excellent English skills, written and verbal
- Familiarity with CRM use cases including onboarding, activation, churn prevention, win-back, and repeat purchase
- Basic HTML knowledge and ability to modify or troubleshoot email templates
- Basic SQL knowledge and confidence working with customer data
- Experience with A/B testing, control groups, and campaign performance analysis
- Familiarity with mobile apps and app-based customer journeys
- International experience working with a global user base
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The Company
What We Do
Welcome to Roamless, where we redefine your mobile connectivity during your global travels! Say goodbye to roaming charges, plastic SIM cards and expiring eSIM plans and embrace the future with Roamless technology, ensuring you stay securely connected, at affordable prices, wherever your journey takes you. Why Choose Roamless for Your Travel Internet Needs? + Stay Connected Globally: Enjoy affordable mobile data in 200+ destinations + Say Hello Without Roaming Charges: Make calls to 200+ destinations from inside your app + Single Global eSIM ™, Zero Hassle: Forget swapping eSIM cards for every destination you visit + Affordable and Transparent: Experience affordable data prices with no hidden fees + No Expirations: Your balance in your wallet and your data never expire, providing flexibility in your travels
