Senior Creator Partnerships Manager

The Creator Partnerships Manager supports the full lifecycle of creator relationships across Beast Industries’ CPG brands, including Feastables, MrBeast Apparel, MrBeast Labs, and other Beast-owned properties. This role builds and maintains the creator network that makes Beast brands the ones every creator wants to work with, and ensures every partnership delivers measurable impact against strategic goals.

The best version of this role means creators actively want to post about Beast brands because the relationships are strong, the briefs are clear, the products resonate, the team is collaborative, and the brands give them creative room. You’re also the system builder – maintaining a 3,000+ creator database, running gifting programs at scale, managing contracts and logistics, and ensuring every partnership is on budget and ties back to a strategic goal rather than a deliverable count.

The ideal candidate combines relationship-building instincts with operational discipline. They understand the creator economy deeply, can evaluate creator-audience fit with nuance (beyond follower counts), and recognize that different Beast brands require different creator profiles, brief approaches, and partnership structures. Feastables will represent the highest volume of partnerships, but this role must flex across brand categories with distinct audiences and objectives.

• Research and identify creators aligned with campaign goals, brand voice, and audience targets across Beast-owned brands, evaluating beyond follower counts to assess audience demographics, geographic reach, engagement quality, and brand-fit
• Conduct outreach, evaluate analytics, and work closely with the Head of Content to finalize creator selection for monthly partnership activations across the portfolio
• Coordinate with legal and creator management teams on contracts, redlines, usage rights, and compliance requirements for all brands
• Write detailed creator briefs tailored to each brand’s voice and objectives, including talking points, product highlights, brand guidelines, and creative insights that give creators enough room to be authentic
• Review creator content for brand alignment, brief compliance, and quality before approval; provide constructive feedback and manage revision cycles
• Coordinate posting schedules across creators to align with product launches, seasonal campaigns, and each brand’s content calendar
• Manage large-scale gifting initiatives across brands: concept development, mood boards, manufacturer coordination, quantity forecasting, tiered gifting strategies, creator list curation, fulfillment logistics, and tracking
• Manage product delivery and shipment coordination through Supply Chain teams for both gifting and paid partnership activations across all brands
• Build and maintain the creator database (3,000+ contacts) with structured data including audience analytics, content performance history, rates, brand affinity, and contact information
• Track and report on creator content performance monthly per brand, tying results back to brand KPIs and providing recommendations for future activations
• Assess and coordinate larger creator events and sponsorships including logistics, deliverables, and ROI evaluation
• Collaborate with the Social Media team to develop co-creation concepts that serve both creator authenticity and brand strategy across the portfolio

• 3–5 years of experience managing creator, influencer, or talent partnerships for consumer-facing brands
• Proven track record of managing 5+ concurrent creator relationships with on-time, on-brief delivery
• Experience evaluating creator analytics beyond surface metrics (audience demo breakdowns, geographic reach, engagement quality, content style fit)
• Strong organizational and project management skills with experience tracking multiple concurrent timelines, contracts, and deliverables across brands
• Deep, demonstrable fluency in internet culture and creator ecosystems
• Excellent written and verbal communication skills, particularly in creator-facing contexts (briefs, outreach, feedback)
• Experience managing budgets and negotiating rates for paid creator partnerships

• Experience running large-scale product gifting or seeding programs (500+ creators per drop)
• Background in the creator economy, entertainment, food/beverage, apparel, or consumer brands
• Experience with creator management platforms or CRM tools for partnership tracking
• Familiarity with the MrBeast ecosystem and creator-native content formats
• Experience coordinating with legal teams on influencer contracts, usage rights, and FTC compliance
• Understanding of TikTok Shop affiliate and creator commerce programs
• Experience managing long-term ambassador or partnership programs with recurring deliverables