Creative

Posted Yesterday
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Hayward, CA, USA
In-Office
Mid level
Agency • Design
The Role
Lead brand strategy and voice for clients by developing concepts across advertising, print, digital, and signage. Write, edit, and ensure strategic, on-brand messaging; name new concepts and properties. Collaborate closely with designers, writers, and cross-functional teams and meticulously review work before production.
Summary Generated by Built In
Company Description

At the preseason tryouts for the U.S. Boomerang Team in Greenfield, Mass., one figure stands out among the hacky sack players and pizza delivery guys gathering in the soccer fields, limbering up their throwing arms.

Eric Darnell, a soft-spoken 62-year-old Quaker and backyard inventor from South Stafford, Vt., has brought 60 of his latest handmade boomerang prototypes, along with several notebooks, two windsocks and printouts of weather forecasts. While others just hurl their rangs -- as aficionados call them -- Darnell tries to be as meticulous and scientific as possible about the objects he refers to as "my kinetic sculptures."

Job Description

Streetsense seeks a high-energy Creative Strategist for its Brand team. A successful candidate should be creatively driven, have strong conceptual experience, and be an incredible storyteller across all media. We are looking for individuals who have entrepreneurial drive and are excited to work in a fast-paced environment while thinking quickly on their feet. This role is part of an integrated team of graphic designers, social media marketers, copywriters, and interactive specialists. Clients range from local entrepreneurs and restaurateurs to global hoteliers and real estate developers.
 

Responsibilities

  • Developing and maintaining clients’ brand strategy and voice
  • Creating concepts for advertising, print collateral, marketing campaigns, digital media, and other communications
  • Developing, copywriting, and editing messaging for ads, print collateral, signage, websites, banner ads, etc.
  • Naming new restaurant/retail concepts and residential/office properties
  • Ensuring all written messages are strategic and on-brand
  • Working in tandem with designers, writers, and other departments that may share responsibility on specific projects
  • Meticulously reviewing projects for accuracy before final production

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Strong conceptual experience in brand strategy and storytelling across media
  • Copywriting and editing for ads, print collateral, signage, websites, and digital media
  • Experience developing and maintaining clients' brand strategy and voice
  • Ability to create concepts for advertising, print collateral, marketing campaigns, and digital media
  • Experience naming restaurant, retail, and property concepts
  • Proven ability to work collaboratively with designers, writers, and other departments
  • High attention to detail and capability to meticulously review projects before production
  • Entrepreneurial drive and ability to thrive in a fast-paced environment
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The Company
125 Employees
Year Founded: 1996

What We Do

At Rock and Roll, we craft commanding logos, striking graphics, rule-defying websites, and badass merchandise that demand attention. We're not here to chase trends or flaunt artistic egos – we're here to amplify your brand's value. We utilize hyper-focused strategies that set brands apart and keep business goals front and center, ensuring our clients stand out as the main act.

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