About Phoebe
Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.
What you'll do
Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious
Who you are
You've run paid social or organic growth and have results to show
You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
You're chronically online and can spot trends before they peak
You've worked with creators or built content engines (UGC, clipping, repurposing)
You know tools like Whop, Foreplay, Motion, or similar
You move fast and can produce volume without sacrificing quality
You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
You have taste and strong opinions about what makes creative work
What we offer
Own creative for a company growing extremely fast into a massive market
Competitive salary with above-market equity
Small team where your work directly drives growth
In-person in NYC (Chinatown / LES) - we work in the same room
Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.
Skills Required
- Experience in paid social or organic growth
- Strong understanding of direct response creative
- Experience working with creators or building content workflows
- Proficient with tools like Whop, Foreplay, Motion
What We Do
What is Phoebe? Phoebe builds AI teammates for home health: the coordination layer for one of the largest labor markets in the country. Phoebe is an AI scheduling assistant that works alongside homecare agencies' existing EHR to help schedulers confirm and fill open shifts. The U.S. medical staffing market is $25B+ and growing, with strong demographic tailwinds as America ages. AI is changing how staffing works, and we’re building to lead that transition. As more agencies and caregivers use Phoebe, the platform gets more valuable.
Why Work With Us
We're growing fast and recently raised $9.5M from Slow Ventures and Quiet. We’re a small team, we move fast, and we’re focused on turning early traction into a durable business. The company is founded by multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.
