About the Team

With ambitions to make Opendoor a household name, this role will be key in shaping our image and growing awareness for our brand. The person in this role will be responsible for managing our social media presence and content production across all of our platforms (eg. Meta platforms, TikTok, Linkedin, YouTube, and X). You'll work daily with agency partners and internal stakeholders to develop and produce unique content that engages our diverse audiences and builds brand awareness and trust. 

You'll lean into experimentation to continue to improve performance, stay on top of the industry and channel trends to identify growth opportunities. You'll have an eye for design and act as a steward of our brand’s visual identity. This role offers a chance to impact Opendoor's growth while refining your skills in strategy, management, creative thinking, and content production. If you're passionate about using social media to connect with people and drive business success, we'd love to have you join us.

Role Responsibilities:

• Strategize: You'll set and guide the vision for our organic social media program and lead agency partners and the broader team to achieve goals, leveraging data and intuition to engage, educate, and amplify our brand awareness.
• Collaborate: You’ll sit within the Creative Marketing team and interface regularly with ops, design, and product to be the conduit between what we’re building at Opendoor and our consumer audiences on social. You’ll interface regularly with agency partners on campaigns and creative opportunities requiring social media amplification. You’ll collaborate with Marketing Media partners when content leans to paid support and Legal for necessary content approvals.
• Test: Embracing risk, you thrive on experimentation. You'll monitor social media metrics aligned with our objectives, guiding content investment decisions and iterating swiftly to reach more audiences effectively.
• Monitor: Monitor conversations across existing platforms and explore growth opportunities. You’ll leverage insights from online conversations to support content and production optimizations. You’ll help define community management strategies that scale.
• Write: Tap into short-form writing skills when needed (eg. paid ads, post captions), draft influencer briefs for bespoke campaigns, and continue to ensure our voice evolves with our brand.
• Make: Act as a resourceful creator tapping into our internal Creative Studio team and external agency partners to bring creative ideas to life from ideation to launch. You will be responsible for 80+ pieces of content monthly and thrive in production management. 

Skills Needed:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years work experience related to social media, community management, customer experience, media, communication, public relations or general relationship-building
• Proven experience in social media management, content production, scaling brand accounts and building significant online communities.
• Proficiency in creating visual assets and collaborating with design teams.
• Experience working with and managing external agencies/partners
• Strong understanding of social media platforms, algorithms, and best practices.
• Obsession with social media; keen awareness of social media trends and a knack for staying ahead of the curve.
• Expert collaborator capable of fostering deep cross-functional relationships with an innate bias for action and owner mentality.
• Creative thinking and ability to generate engaging content ideas.

Bonus Points if:

• Understanding of both B2B and B2C marketing dynamics
• Agency background
• Experience working in the real estate industry
• Has a portfolio of work showcasing a distinct brand voice
• Experience working with paid/performance social media

Location:

OD Remote - Remote roles in the US are available in all states EXCEPT Hawaii, Alaska, Montana, or any US Territories. 

Compensation:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The pay range for most locations in the US is $84,800 - $142,800 annually. In the SF Bay Area of California, Seattle, and New York City Metro area the base salary range is $105,600 - $158,400. Pay within the range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees

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