Country Sales Manager

Posted 12 Days Ago
Be an Early Applicant
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Senior level
HR Tech • Information Technology • Professional Services • Cybersecurity
The Role
Own Malaysia’s commercial strategy and growth for an infant nutrition brand. Lead the local sales team, manage distribution partners, expand pharmacy, healthcare, retail, and e-commerce channels, and achieve sales targets. Develop strategic sales plans, monitor distribution and visibility, analyze market and competitor trends, forecast performance, and report actionable insights. Ensure compliance with WHO, Malaysian Ministry of Health, and company marketing guidelines. Build relationships with distributors, retailers, and healthcare professionals while coaching and developing the sales team.
Summary Generated by Built In

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time


About the Opportunity

On behalf of our client, we are hiring a Country Sales Manager to support their scale-up expansion in Malaysia. Our client is a leading global dairy enterprise with an extensive international workforce and a category-defining flagship brand that ranks among the fastest-growing infant nutrition products worldwide


Joining the team as a Country Sales Manager, you will take full ownership of the commercial strategy and expansion of the brand in Malaysia. You will play a pivotal role in scaling the business, managing distribution partners, and driving growth across key channels including pharmacies, medical networks, mom & baby stores, and e-commerce.


Key Responsibilities
  • Take full accountability for achieving unit sales volumes and commercial targets by successfully leading and managing the local sales team.
  • Design and implement comprehensive strategic sales plans to expand the customer base and strengthen brand presence across Malaysia.
  • Ensure core distribution, coverage, and visibility objectives are consistently met within assigned territories and key channels.
  • Drive and convert business opportunities in close collaboration with appointed distribution partners.
  • Analyze market potential, track sales performance, present realistic forecasts to the management team, and maintain an up-to-date Fact Book covering team performance, customer insights, and competitor activities.
  • Identify emerging market shifts, perform cost-benefit analyses for potential customers, and supply management with actionable reports on promotional trends and new product potential.
  • Ensure strict adherence and compliance with the WHO International Code of Marketing of Breast-Milk Substitutes, local MOH codes, and company guidelines across all trade and HCP (Healthcare Professional) activities.



Job Requirements


Technical skills:

  • Minimum of 5+ years of proven working experience in Sales Management within the Infant Nutrition, Pediatric, or closely related sectors in Malaysia.
  • Bachelor’s or Master’s degree, preferably in Pharmacy, Medical sciences, or a Business/Sales-related field.
  • Strong knowledge of sales/business development Key Performance Indicators (KPIs) with a consistent track record of meeting or exceeding targets.
  • Deep understanding of the physical territory, outlet-wise dynamics, customer buying patterns, and merchandising guidelines.
  • Excellent proficiency in English (both written and spoken) is mandatory for regional reporting and communication.


Soft skills:

  • Outstanding leadership, mentoring, and people management skills with the ability to train and coach an assigned sales team effectively.
  • Proactive, self-motivated, and highly disciplined with a hands-on approach to problem-solving and business development.
  • Exceptional relationship-building skills to act as a professional discussion partner with distributors, retailers, and healthcare professionals.


Benefits
  • Competitive and appropriate primary and secondary benefits packages.
  • Work in a dynamic, open, down-to-earth, and entrepreneurial corporate culture that values teamwork, drive, and commitment.
  • Ample opportunities for personal and professional development within a rapidly growing international organization.
  • A supportive environment that encourages innovative thinking, continuous improvement, and career growth.

How to Apply

Send your updated resume to [email protected] 

Anh Vu (Anna) - Recruitment Consultant
Email: [email protected]
Phone/Zalo: +84 353 147 048



Skills Required

  • Minimum 5 years of sales management experience in infant nutrition, pediatric, or closely related sectors in Malaysia
  • Bachelor’s or Master’s degree, preferably in Pharmacy, Medical Sciences, Business, or Sales
  • Proven track record of meeting or exceeding sales targets using sales and business development KPIs
  • Strong knowledge of Malaysian territory, outlet dynamics, customer buying patterns, and merchandising guidelines
  • Excellent written and spoken English proficiency
  • Leadership, mentoring, coaching, and people management skills
  • Relationship-building skills with distributors, retailers, and healthcare professionals
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The Company
57 Employees
Year Founded: 2012

What We Do

Sunbytes is a Dutch technology company with a delivery hub in Vietnam, specializing in digital transformation, cybersecurity, and HR solutions, helping clients worldwide transform, secure, and accelerate their businesses.

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