We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
We’re seeking a Copywriter to help evolve and strengthen our brand voice, maintain consistency across the customer journey, and uncover new ways to connect with our audience through clear, compelling storytelling.
Here is how you will spend your time at Tovala:
- Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media
- Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey
- Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission
- Be the voice of the customer. Leverage learnings from consumer insights to inform your work
- Edit and refine your work with a focus on brand voice, clarity, and consistency
- Explore different creative approaches and contribute ideas during brainstorming and concept development
- Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking
- Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn
- Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking
About You:
- 3-5 years of copywriting experience in-house or at an external agency
- The ability to simplify complex ideas into messaging that is easy to understand
- A portfolio showcasing strong writing skills and creative thinking across D2C marketing channels
- Basic understanding of key marketing channels, and excitement to keep learning how creative drives performance
- A strong grasp of tone and the ability to write with clarity, personality, and purpose
- Strong storytelling instincts, and an ability to write in a way that connects with customers
- Clear communication skills, strong curiosity, and willingness to ask the right questions to learn
- The understanding that feedback is a gift, and desire to grow through collaboration and mentorship
- A collaborative, proactive attitude and excitement to contribute ideas to the creative process
- Curiosity to think beyond the brief and explore opportunities that strengthen the brand and customer experience
- An ego-free attitude, and willingness to dive into tasks big, small, and everything in between
- A learner mindset with enthusiasm for building both creative and strategic skills over time
Location
This is a hybrid role based out of our office in Chicago, IL
- $65,000 - $75,000 a year
- Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals
- Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
Skills Required
- 3-5 years of copywriting experience
- Strong writing skills and creative thinking across D2C marketing channels
- Basic understanding of key marketing channels
- Ability to write with clarity, personality, and purpose
- Strong storytelling instincts
Tovala Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tovala and has not been reviewed or approved by Tovala.
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Fair & Transparent Compensation — Pay is characterized as solid for office and tech roles, with multiple callouts to “good pay” and “fair pay for job.” Market-aligned salary ranges for professional roles and competitive corporate/remote compensation are repeatedly emphasized.
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Leave & Time Off Breadth — Time off is positioned as flexible or unlimited with an enforced minimum, alongside paid holidays and a winter shutdown period. This structure is framed as enabling people to actually take time away rather than letting “unlimited” PTO go unused.
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Healthcare Strength — Health coverage is consistently described as comprehensive, spanning medical, dental, and vision, with added elements like HSA and life/AD&D. Mental-health benefits are also included as part of the overall package.
Tovala Insights
What We Do
We're Tovala, a food-tech company completely reinventing how people eat & live. Through an innovative combination of hardware, software, and food creation, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do the things that matter to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry.
Why Work With Us
The heart of Tovala is an ever-growing community of passionate, unique, culture-centric teammates from all different backgrounds and industries working together to make the magic happen. We're looking for great people to join our team of hard-working, fun-loving, food-focused folks who bring their full selves to work every day.
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