The Role
Develop communication strategies and compelling copy for digital campaigns across ads, websites, landing pages, blogs, email, social media, WhatsApp, videos, and marketing collateral. Present concepts to clients, collaborate with cross-functional marketing teams, supervise and mentor copywriters, maintain brand and editorial standards, analyze campaign performance, and manage multiple projects in an agency environment.
Summary Generated by Built In
Copy Supervisor / Sr. Copywriter
Department: Copy | Experience: 3-5 years | Location: Pune (On-Site)
About Amura Marketing TechnologiesAmura is a data-driven digital growth marketing company partnering with leading brands to deliver measurable business outcomes. We combine creativity, technology, and analytics across performance marketing, branding, content, SEO, social media, and marketing automation.
The RoleLead a cluster of copywriters and shape communication strategy for a diverse client portfolio, working closely with Design, Performance, SEO, Social, Strategy, and Client Servicing teams. Ideal for a Senior Copywriter ready for leadership who pairs strong craft with smart, responsible use of AI.
Key Responsibilities- Interpret client briefs, build communication strategies, and present concepts to clients
- Write across ads, websites, landing pages, blogs, emailers, social, WhatsApp, and video scripts
- Work with designers to deliver integrated campaigns
- Track copy performance (CTR, CPL, conversions, engagement) and iterate through A/B tests with Performance Marketing
- Supervise and mentor copywriters; maintain brand tone and editorial standards
- Serve clients across Real Estate, Healthcare, BFSI, Education, Manufacturing, Retail, SaaS, and Consumer Brands
- Manage multiple projects and deliver on timelines
- Use AI for research, ideation, first drafts, ad-copy variants, SEO briefs, repurposing, and editing, and own the final output
- Write structured prompts (role, context, audience, tone, constraints, format, examples) and build a reusable team prompt library
- Train your team on prompting and set AI usage guidelines for your cluster
- Tools (examples): Claude, ChatGPT, Gemini, Perplexity, NotebookLM, Jasper, Semrush, Surfer SEO, Grammarly, Descript, Notion AI
- Non-negotiables: never enter confidential client data into public tools, fact-check every claim, ensure originality, and follow sector regulations (Healthcare, BFSI, RERA)
- 3-5 years of copywriting with a strong digital campaign portfolio
- Solid grasp of branding, digital marketing, SEO, and content strategy
- Excellent English and strong storytelling
- Demonstrated, practical use of AI in a professional copy workflow
- Experience mentoring junior copywriters
- Strong presentation skills; creative, detail-oriented, and proactive
Skills Required
- 3+ years of copywriting experience
- Strong portfolio of digital campaigns
- Understanding of branding, digital marketing, advertising, SEO, and content strategy
- Excellent English grammar and writing skills
- Strong conceptual thinking and storytelling abilities
- Experience mentoring or leading junior copywriters
- Ability to work in a fast-paced agency environment with multiple stakeholders
- Excellent presentation and communication skills
- Creativity, attention to detail, and proactive approach
- Passion for insight- and innovation-driven campaigns
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The Company
What We Do
With over 13 years in the growth marketing sector, Amura has established itself as a fast-growing digital marketing agency in India. With a blend of creativity and a data-driven marketing approach, Amura offers various services from across various industries. With more than 150 digital experts and 31 software products in its tech stack, Amura has successfully served over 250 clients across different domains. From creating a B2B lead generation strategy to e-commerce sales and branding, Amura’s MarTech solutions can help your brand create a strong digital footprint and grow your business vertically.
