Content Writer (mid-weight)

Posted 10 Days Ago
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London, Greater London, England, GBR
In-Office
Entry level
AdTech • Software
The Role
Write and adapt social and digital content across platforms, including short- and long-form storytelling, editorial calendars, campaign proposals, and branded content. Collaborate with strategists, creatives, producers, editors, and clients to develop culturally relevant ideas, content plans, and campaign executions. Maintain platform-specific tone, support editorial strategy, identify trends, and contribute to shoots, scripts, shotlists, and social video content.
Summary Generated by Built In

We are looking for a Content Writer (mid-weight) who is passionate about social media writing, with a keen eye for storytelling, strong copywriting skills and creative ideation. You’ll act as a content guardian for your accounts, ensuring our creative output is rooted in editorial strategy, shaped by social best practices and always ahead of what’s trending in culture and innovation.

Core Responsibilities 

  • Write engaging content for social channels
  • Produce long & short-form storytelling for a variety of social & digital placements 
  • Lead on the creation & delivery of high-impact editorial calendars   
  • Push creative thinking & work closely with creatives, producers, video editors & co-creators to develop compelling stories to support your editorial plans  
  • Work closely with strategists & creatives to interpret client briefs & develop content plans / campaign proposals 
  • Adapt content ideas & copy for different social media channels, understanding platform nuances and tone 
  • Support other editorial & strategy colleagues in developing editorial strategies for clients – helping them to align their overall brand and creative proposition with their wider content output 

Requirements

Must-Haves 

  • Ability to write accurate, clear, concise and grammatically correct copy 
  • A strong understanding of storytelling for short-form content 
  • A background in writing for different social channels (including dark formats) 
  • An ability to flex your content ideas & tone across different brands/sectors 
  • A good understanding of commercial content and what stories will be attractive to which audiences 
  • A keen eye for cultural trends & an ability to ideate reactively  
  • Non-stop ideas and strong attention for detail 
  • An interest in audience insights & approaching content strategically 
  • A passion for advertising and branded content 
  • Experience working in a creative environment  
  • Strong interpersonal skills that allow you to build relationships 
  • Ability to work both independently and collaboratively 
  • Organised, proactive, and able to manage multiple tasks 

Nice-to-Haves 

  • Experience generating content ideas for Reddit, Twitch & Discord  
  • Experience pulling together shotlists / writing scripts & attending client shoots  
  • Understanding of video editing capabilities / experience with social editing tools 
  • Ability to convey & present your ideas in slide format  

Benefits
  • Named in Campaign Magazine's Best Places to Work 8 years running 
  • Remote working predominantly - 2 day in the office per week
  • Private Healthcare & Life Insurance, 25 Days+ Holiday
  • Team Mini breaks in the UK and abroad, Regular Socials
  • Culture: Open, Engaged & Inspirational

Skills Required

  • Ability to write accurate, clear, concise, and grammatically correct copy
  • Strong understanding of storytelling for short-form content
  • Background in writing for different social channels, including dark formats
  • Ability to adapt content ideas and tone across different brands and sectors
  • Understanding of commercial content and audience appeal
  • Awareness of cultural trends and ability to ideate reactively
  • Strong idea generation and attention to detail
  • Interest in audience insights and strategic content development
  • Passion for advertising and branded content
  • Experience working in a creative environment
  • Strong interpersonal and relationship-building skills
  • Ability to work independently and collaboratively
  • Organized, proactive, and able to manage multiple tasks
  • Experience generating content ideas for Reddit, Twitch, and Discord
  • Experience creating shot lists, writing scripts, and attending client shoots
  • Understanding of video editing capabilities or experience with social editing tools
  • Ability to present ideas in slide format
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The Company
HQ: London
59 Employees
Year Founded: 2008

What We Do

A full service social & content agency fuelled by talent & tech, navigating the complex world of digital communications for 16 years. Our mission is to reach social & content maturity to build power for brands, embracing technological opportunities. Based in London, we work globally with B2C and B2B brands. We have an excellent benefits package and a culture built on high standards, mutual support and loving what we do. To prove it, we've been named in Campaign’s Best Places to Work 6 years running.

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