We are looking for a talented Content Writer who can produce high-quality, engaging, and SEO-optimized content for the US sweepstakes and iGaming market. You will write across a range of formats — from blog posts and game reviews to landing pages and email campaigns — ensuring every piece drives traffic, engagement, and conversions. This role requires someone who can write with authority on gaming topics while maintaining a tone that is fun, trustworthy, and compliant.
Responsibilities- Write, edit, and proofread a wide range of content: blog articles, game/slot reviews, how-to guides, landing pages, promotional copy, and email campaigns
- Produce SEO-driven content based on keyword briefs and editorial calendars provided by the SEO Manager
- Create compelling copy for A/B tests on landing pages, app store descriptions, ad creatives, and CRM communications
- Research and write about sweepstakes gaming topics, new game releases, promotions, and industry news with accuracy and expertise
- Ensure all content aligns with responsible gaming guidelines and regulatory requirements for the US market
- Collaborate with designers to create visually engaging content and provide direction for supporting graphics
- Maintain a consistent brand voice and tone across all channels and content types
- Optimize existing content for improved SEO performance based on data and analytics insights
- Support the Native Campaign Manager with advertorial-style content and pre-sell page copy
- Stay informed about competitors, industry trends, and content best practices in the iGaming/sweepstakes space
- 2+ years of content writing experience, preferably in iGaming, online casino, sweepstakes, or digital entertainment
- Native-level or near-native English writing ability with impeccable grammar and a natural, engaging style
- Solid understanding of SEO principles (keyword integration, header structure, meta descriptions, internal linking)
- Ability to write in multiple formats and tones — from informational and educational to promotional and persuasive
- Experience writing content for the US market audience specifically
- Familiarity with content management systems (WordPress or similar)
- Strong research skills and ability to produce accurate, well-sourced content under tight deadlines
- Fluent English (written and spoken) — Hebrew is a strong advantage
- Self-driven, organized, and able to manage multiple projects simultaneously
Skills Required
- 2+ years of content writing experience
- Native-level or near-native English writing ability with excellent grammar and engaging style
- Solid understanding of SEO principles, including keyword integration, header structure, meta descriptions, and internal linking
- Ability to write informational, educational, promotional, and persuasive content in multiple formats and tones
- Experience writing for a US market audience
- Familiarity with WordPress or a similar content management system
- Strong research skills and ability to produce accurate, well-sourced content under tight deadlines
- Fluent English, written and spoken
- Hebrew language proficiency
- Self-driven, organized, and able to manage multiple projects simultaneously
What We Do
Sunflower is a Tel Aviv-based B2C gaming startup and game-software development company. It creates free-to-play social and entertainment games, using promotional rewards and popular social trends to build engaging experiences with fun twists, challenges, and achievements. Its multidisciplinary team spans development, art, marketing, game economy, and game design, with a mission to advance the global entertainment market and connect players.
