Content Strategy & Creative Operations Lead

Posted 10 Days Ago
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Hiring Remotely in Bucharest, București, ROU
In-Office or Remote
Senior level
Other
The Role
Develop and lead global content strategy and creative operations, aligning content with customer journeys, GTM priorities, campaigns, product marketing, and sales enablement. Manage a multidisciplinary team, workflows, resource allocation, quality standards, approvals, AI adoption, performance measurement, and stakeholder alignment. The role focuses on scalable content production, consistent messaging, optimization, and collaboration across Growth, Marketing Operations, Product Marketing, Regional Marketing, and Sales.
Summary Generated by Built In
Make Every Experience Matter  
 
Viseven is an AI-native Intelligent Experiences Enabler for life sciences, helping pharma and biotech organizations move from fragmented content operations to connected, compliant, and measurable omnichannel engagement with HCPs and patients. By combining proprietary technology — eWizard, eVa, Kheiron, and Lexi — with agentic AI and strategic consulting, we support the full content lifecycle: from creation and MLR validation to localization and omnichannel publishing. Our clients include Top 50 life sciences, pharma, biotech, and medtech companies around the globe.  

Responsibilities:

  • Develop and manage a content strategy aligned with global GTM priorities and customer journey needs.
  • Identify content gaps and prioritize initiatives based on business impact and available resources.
  • Lead the Content & Design Team, managing team development, workload, and resource allocation.
  • Establish scalable production workflows, quality standards, and approval processes.
  • Ensure consistent brand messaging and high-quality content delivery.
  • Introduce AI tools, automation, and content reuse to improve efficiency.
  • Define and monitor content performance metrics and identify optimization opportunities.
  • Collaborate with Growth and Marketing Operations to measure content impact on campaigns and pipeline.
  • Partner with Product Marketing, Regional Marketing, and Sales to develop market-facing and sales enablement materials.
  • Ensure consistent messaging across websites, campaigns, product launches, and sales materials.
  • Manage stakeholder expectations and align competing content priorities.

Requirements:

  • 7+ years of experience in B2B marketing, content strategy, creative operations, or related disciplines.
  • At least 3 years in a leadership position with direct responsibility for a multidisciplinary team.
  • Proven experience in enterprise B2B SaaS, complex technology solutions, or similarly consultative B2B environments.
  • Demonstrated experience developing content strategies aligned with customer journeys and GTM objectives.
  • Strong understanding of demand generation, product marketing, buyer enablement, and digital marketing.
  • Hands-on experience with content workflows, resource planning, creative briefing, and quality management.
  • Ability to interpret marketing performance data and translate findings into practical decisions.
  • Experience working with cross-functional stakeholders and senior leadership.
  • Excellent project prioritization, communication, and decision-making skills.
  • Advanced English, ideally C1, with confidence in professional written and verbal communication.

Nice to have:

  • Experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B industries.
  • Knowledge of pharma commercial and medical content workflows, MLR review, localization, and omnichannel engagement.
  • Experience with ABM, complex enterprise buyer journeys, or international GTM.
  • Experience implementing AI-powered content production and optimization workflows.
  • Familiarity with Salesforce, marketing automation, CMS/DXP platforms, digital analytics, and content performance dashboards.
  • Experience building or transforming an internal creative/content operations function. 

Why Viseven? 

Purpose in Every Service 

Your work will contribute to solutions that help pharmaceutical companies bring innovations to market faster and improve how healthcare information reaches people globally. We build technology with purpose — because better communication can lead to better health outcomes.  

Care and Connection 

We believe great work happens when people feel supported, trusted, and connected. At Viseven, collaboration, knowledge sharing, and genuine care are part of everyday work — for our teammates, clients, and communities. From charity and sustainability initiatives to an inclusive and supportive environment, we grow stronger together.  

Grow and Go Beyond 

We encourage bold ideas, ownership, and continuous growth. Whether it’s leading new initiatives, shaping products, or expanding your expertise, you’ll have the opportunity to make a visible impact and evolve alongside a global organization. 

What We Offer 

  • Competitive compensation with performance-based salary reviews  

  • Professional and career growth opportunities in a global environment  

  • Flexible work format with remote opportunities  

  • Paid time off (18 business days) and sick leave according to company policy 

  • Family leave (3 paid business days) for important life moments 

  • Comprehensive medical insurance coverage  

  • English language courses  

  • Professional development through forums, conferences, and learning programs  

  • Team-building activities and corporate events  

  • A collaborative international team where your ideas matter  

Grow your expertise while shaping communication for the world’s leading pharma brands. Over 50% of our team has been with Viseven for 5+ years. Join us!

Skills Required

  • 7+ years of experience in B2B marketing, content strategy, creative operations, or related disciplines
  • At least 3 years in a leadership position with direct responsibility for a multidisciplinary team
  • Experience in enterprise B2B SaaS, complex technology solutions, or consultative B2B environments
  • Experience developing content strategies aligned with customer journeys and go-to-market objectives
  • Strong understanding of demand generation, product marketing, buyer enablement, and digital marketing
  • Hands-on experience with content workflows, resource planning, creative briefing, and quality management
  • Ability to interpret marketing performance data and translate findings into practical decisions
  • Experience working with cross-functional stakeholders and senior leadership
  • Excellent project prioritization, communication, and decision-making skills
  • Advanced English, ideally C1, with confidence in professional written and verbal communication
  • Experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B industries
  • Knowledge of pharma commercial and medical content workflows, MLR review, localization, and omnichannel engagement
  • Experience with ABM, complex enterprise buyer journeys, or international go-to-market
  • Experience implementing AI-powered content production and optimization workflows
  • Familiarity with Salesforce, marketing automation, CMS/DXP platforms, digital analytics, and content performance dashboards
  • Experience building or transforming an internal creative or content operations function
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The Company
HQ: Tallinn
588 Employees
Year Founded: 2009

What We Do

Viseven is a Global MarTech Services Provider for Pharma and Life Sciences with more than 10 years of expertise in the industry. The company's solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. With over 150 Veeva-certified specialists and the statuses of Veeva Silver Certified Technology Partner and Veeva DFAP Content Partner, Viseven offers custom solutions for pharmaceutical communications. We enable digital marketing transformation for enterprises of different sizes and digital maturity levels. Our expertise covers the entire range of relevant aspects, from modular content to customer journey management, aligning tech with strategic goals.

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