Miles Education

Content Strategist

Posted 11 Days Ago

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Bengaluru South, Bengaluru Urban, Karnataka, IND

In-Office

Mid level

Edtech

The Role

Lead SEO-focused content strategy and production for long-form blogs, guides, pillar pages, landing pages, and educational resources. Conduct keyword, competitor, search intent, and content gap research; optimize content for rankings, engagement, and conversions; build topic clusters; monitor performance using analytics and SEO tools; manage the content calendar; and collaborate with marketing, creative, and social teams to repurpose content across channels.

Summary Generated by Built In

We are looking for an SEO-focused Content Strategist to lead the creation and optimization of high-quality, long-form content for Miles Education. The primary focus will be driving organic traffic, improving search rankings, building topical authority, and generating qualified leads through content.

**Key Responsibilities**

* Develop and execute an SEO-driven content strategy aligned with business goals.

* Own long-form content including blogs, pillar pages, guides, landing pages, and educational resources.

* Conduct keyword research, competitor analysis, search intent, and content gap analysis.

* Create SEO-focused content briefs and ensure content follows best practices for on-page SEO, internal linking, metadata, and content structure.

* Write, edit, optimize, and refresh existing content to improve organic performance.

* Build topic clusters and pillar content to strengthen topical authority.

* Track keyword rankings, organic traffic, CTR, engagement, and conversions using tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.

* Stay updated on Google algorithm changes, SEO trends, and AI search developments.

* Collaborate with social media, creative, and marketing teams to repurpose long-form content into social posts, YouTube videos, newsletters, and other formats.

* Manage the content calendar and ensure timely publishing.

**Requirements**

* 4–6 years of experience in SEO content, content strategy, or content marketing.

* Strong experience creating and optimizing long-form SEO content.

* Excellent understanding of keyword research, search intent, on-page SEO, internal linking, and content clusters.

* Excellent research, writing, editing, and communication skills.

* Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.

* Strong analytical mindset with the ability to use data to improve content performance.

* Ability to simplify complex topics into engaging and authoritative content.

**Good to Have**

* Experience in Education, EdTech, Finance, Accounting, or Professional Education.

* Experience with YouTube, LinkedIn, and social media content.

* Understanding of AI search, Google Discover, featured snippets, and SERP features.

* Experience using AI tools for content research and optimization.

Skills Required

4-6 years of experience in SEO content, content strategy, or content marketing
Strong experience creating and optimizing long-form SEO content
Knowledge of keyword research, search intent, on-page SEO, internal linking, and content clusters
Excellent research, writing, editing, and communication skills
Hands-on experience with Google Search Console, Google Analytics, Ahrefs, or SEMrush
Strong analytical mindset and ability to use data to improve content performance
Ability to simplify complex topics into engaging and authoritative content
Experience in Education, EdTech, Finance, Accounting, or Professional Education
Experience with YouTube, LinkedIn, and social media content
Understanding of AI search, Google Discover, featured snippets, and SERP features
Experience using AI tools for content research and optimization

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The Company

HQ: Bengaluru

700 Employees

Year Founded: 2011

What We Do

Driven by a mission to empower businesses and enable talent, Miles Education has meticulously crafted transformative learning pathways to address critical workforce shortages and skill gaps across sectors such as accounting, business, healthcare, and technology. Beyond solving the shortage of accountants and healthcare professionals in the U.S., Miles Education also prepares business and technology professionals to become future-ready professionals. With a team of over 700 professionals worldwide, a network of 70,000+ alumni, and collaborations with 600+ corporations, Miles Education stands as a global powerhouse in talent development. As one of India's few profitable edtech companies, Miles boasts an impressive CAGR of over 70% and is on track to achieve revenues exceeding $45 million this fiscal year. Miles isn't just about education—it's a revolution, transforming learning into a catalyst for opportunity and equipping a skilled workforce built to conquer global challenges.