The Role
Develop the brand’s long-term social storytelling strategy, create short-form video concepts and recurring content formats, and shape the brand’s social personality. Translate ideas into shootable narratives with strong hooks, pacing, visual treatment, emotional beats, and payoffs. Collaborate with videographers, editors, creators, and production partners while editing footage into engaging, culturally relevant stories that build brand equity.
Summary Generated by Built In
Job Title: Content Storyteller
Location: Saket, New Delhi
Department: Creative
Working Days: Mon - Sat (11 AM - 8 PM)
About the Company:
Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
Role Description:
About the Role
We’re looking for a Content Storyteller who can turn raw footage, ideas, and everyday moments into compelling stories.
This is not just a video editing role. We’re looking for someone who understands why a story works — someone who can take a collection of clips and shape them into content that has a clear narrative, emotion, pacing, and purpose.
You should be able to look beyond “cutting clips together” and think: What is the story we’re trying to tell? What should the audience feel? What should they remember?
What You'll Do:
1) Build the Brand's Narrative:
- Understand the brand’s personality, audience, products and ambitions.
- Define what the brand stands for and what it should be known for.
- Identify stories, themes, characters, situations and cultural conversations the brand can own.
- Build an evolving storytelling universe around the brand.
- Think beyond individual posts and develop a long-term social narrative.
2) Think Video:
- Develop concepts specifically for short-form social video.
- Create ideas for Reels, short films, series, recurring formats, product stories, founder stories, BTS and culture-led content.
- Think through the hook, story, visual treatment, pacing and payoff of every video.
- Turn simple products, situations and observations into engaging stories.
- Understand what makes people stop scrolling and keep watching.
- Create content that feels native to Instagram rather than traditional advertising.
3) Create Recurring Content Formats:
- Develop recurring video series and repeatable content formats.
- Create characters, situations and storytelling devices that can evolve over time.
- Build content pillars with a distinct personality.
- Develop formats that can grow over months rather than disappear after one post.
- Help establish a recognisable content language for the brand’s social presence.
4) Translate Ideas Into Shootable Content:
- Visualise the complete video before it is produced.
- Clearly define: What happens? Who is involved? What is the opening shot? What is the hook? What is the mood? What does the camera see? What is the dialogue/VO? How does the story progress? What is the payoff? Why would someone share or remember it?
- Work closely with videographers, editors, creators and production partners to bring concepts to life.
5) Develop Brand's Social Personality
- Shape how the brand behaves and communicates on social media.
- Develop a distinctive tone, attitude and personality through video.
- Stay updated on internet culture, trends, humour and emerging formats.
- Identify when to participate in a trend and when to create something original.
- Ensure trend-led content still feels unmistakably like the brand.
6) Be the Brand’s Story Filter
- Evaluate whether an idea is a story the brand should tell.
- Review concepts based on their contribution to the overall brand narrative, not just potential views.
- Ensure individual pieces of content strengthen the larger brand story.
- Build a social presence that feels consistent, recognisable and culturally relevant.
- Focus on creating content that builds long-term brand equity, not just short-term engagement.
What We're Looking for:
- 5–7 years of experience in video editing, content creation, filmmaking, or storytelling.
- Strong command of editing tools such as Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, or equivalent.
- A strong understanding of storytelling and narrative structure.
- Excellent sense of pacing, rhythm, music, visual composition, and emotional beats.
- Ability to turn unstructured footage into a coherent and engaging story.
- Strong creative instinct — you should be able to explain why an edit works, not just how to make it.
- Understanding of short-form content and what makes audiences stop, watch, engage, and remember.
- Ability to work independently, take ownership, and contribute ideas proactively.
You might be a great fit if you:
- Watch a video and immediately notice why the pacing feels off.
- Can take 20 minutes of random footage and find a 60-second story hidden inside it.
- Think about the audience's emotional journey, not just the timeline.
- Know when a dramatic pause is more powerful than another transition.
- Understand that sometimes the best edit is the clip you choose not to use.
- Have opinions about music, hooks, sequencing, and storytelling — and can back those opinions with reasoning.
- Are equally comfortable creating a story and editing it.
Skills Required
- 5–7 years of experience in video editing, content creation, filmmaking, or storytelling
- Strong command of Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, or equivalent editing tools
- Strong understanding of storytelling and narrative structure
- Excellent sense of pacing, rhythm, music, visual composition, and emotional beats
- Ability to turn unstructured footage into coherent and engaging stories
- Ability to explain why an edit works, not only how to create it
- Understanding of short-form content and audience engagement
- Ability to work independently, take ownership, and contribute ideas proactively
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The Company
What We Do
Crepdog Crew is an Indian retail and e-commerce platform focused on limited-edition sneakers, premium streetwear, watches, and related fashion products. It offers a curated shopping experience through experiential retail, serving sneakerheads and fashion enthusiasts. The company began as an Instagram sneaker-resale page and has expanded into a broader platform for online shopping and brand discovery across India, combining marketplace convenience with an immersive retail experience.
