About Petersen Automotive Museum
We are more than just an iconic museum; we're a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day.
At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you’re ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you’ll fit right in.
About the role
The Social Media Manager plays a critical role in shaping, protecting, and amplifying the museum’s brand in a highly competitive cultural and entertainment landscape. This position is responsible for developing and executing a comprehensive social media strategy that elevates the museum’s reputation as a world-class automotive institution, drives audience growth, and converts digital engagement into visitation, membership, and revenue.
As the museum’s primary digital storyteller, the Social Media Manager curates and communicates the institution’s voice across platforms, ensuring content reflects the museum’s authority, credibility, and cultural relevance within the automotive, design, and motorsport communities. The role requires a strategic balance of brand stewardship, audience development, and performance-driven marketing—leveraging analytics to optimize reach, engagement, and conversion.
Working cross-functionally with marketing, curatorial, education, retail, development, and external partners, this individual ensures social media aligns with exhibition launches, events, partnerships, sponsorship obligations, and institutional priorities. They are also responsible for safeguarding brand reputation by maintaining consistent messaging, monitoring community sentiment, and managing real-time engagement.
This is a high-impact role that directly influences public perception, audience acquisition, sponsor value, and the museum’s position as a leading voice in automotive culture.
What you'll do
Strategy & Brand Alignment
- Planning and delivery of social media strategies across multiple platforms (include Meta, YouTube, TikTok, Threads, LinkedIn.)
- Develop and execute a content calendar that supports engagement and growth through consistency.
- Develop concept briefs and shooting guidance for vendors and partners.
- Align social media messaging with overall brand, content, and campaign standards
- Curate, prioritize and publish consistent brand messaging and increase audience engagement
- Manage and facilitate social media communities - example regular, consistent & timely engagements with comments.
- Partner closely with museum partners to ensure campaigns are executed in an authentic way for the brand of the museum.
- Manage contractors for long-form video shoots.
- Oversee the creative for all long-form content, including SEO, descriptions, research, and Scripts.
Analytics & Collabs
- Tracking performance of campaigns and refining based on metrics (CTR, impressions, SOV, FGR, ROAS, and engagement rate)
- Staying up to date on trending automotive content
- Staying up to date on partner content and news
- Creating partner reports for specific sponsored campaigns
- Identifying channel specific collaboration opportunities
Who You Are
- Automotive enthusiast
- Creative
- 3 years of experience managing social channels across B2B or B2C.
- Can plan and execute campaigns across social media platforms like YouTube, Meta, and X.
- Strong copywriting, community management, and engagement skills.
- Confident using scheduling, analytics, and content planning tools.
- Collaborative partner who can lead cross-functional teams
- Solid understanding of organic growth and paid social fundamentals.
- Brings experience with brand tone of voice and maintaining campaign consistency.
- Can effectively report on KPIs and present key insights to stakeholders.
- Remains calm, professional, and solution-oriented in fast-paced environments.
- Passion for automotive culture, events, or experiential marketing (a strong plus).
What You Bring & Qualifications
Minimum Education (or substitute experience) required: Bachelors degree or 5 years experience.
Why Join Us
- Work with a collaborative, supportive team that values hard work and a bit of fun.
- Thrive in a culture that celebrates accountability, curiosity, and kindness.
- Make a meaningful impact, your voice and ideas are valued.
- Enjoy competitive pay, benefits, professional development, and room to grow.
Skills Required
- Three years of experience managing social media channels across B2B or B2C environments
- Bachelor's degree or five years of equivalent experience
- Ability to plan and execute campaigns across social media platforms, including YouTube, Meta, and X
- Strong copywriting, community management, and audience engagement skills
- Experience using scheduling, analytics, and content planning tools
- Understanding of organic growth and paid social fundamentals
- Experience maintaining brand tone of voice and campaign consistency
- Ability to report on KPIs and present insights to stakeholders
- Automotive enthusiasm
- Passion for automotive culture, events, or experiential marketing
What We Do
Petersen Automotive Museum is a Los Angeles-based 501(c)(3) nonprofit museum dedicated to exploring and presenting the history of the automobile and its impact on culture. It brings automotive history, design, and car culture to life through rotating exhibitions, more than 150 vehicles on view, educational experiences, special events, and a 300-plus-vehicle Vault collection featuring rare prototypes, concepts, and one-of-a-kind masterpieces for visitors.
