Content Developer
Hybrid in Mount Pleasant, SC
Schedule: Flexible hours
Engagement: PT, FT, Contract; Possible equity.
About Heirloom
Heirloom helps families rescue, organize, and enjoy their most meaningful memories—digitizing tapes, film, and photos into a private, secure home for stories. We’re building delightful mobile and web experiences that make sharing memories simple, safe, and emotionally resonant.
The Role
We’re looking for a Content Developer who can craft clear, compelling, and emotionally resonant content across multiple formats—blogs, product pages, email campaigns, video scripts, and social media. This role bridges creative storytelling with SEO and performance-driven content strategy. You’ll work closely with leadership, marketing, and our product/design teams to create content that educates, inspires, and converts.
What You’ll Do
- Research, write, and edit high-quality content: blogs, website copy, press releases, product pages, email campaigns, and ad copy.
- Script and storyboard content for multimedia (short videos, YouTube, product explainers).
- Collaborate with marketing and product teams to align messaging with brand voice, positioning, and KPIs.
- Optimize content for SEO and discoverability (titles, descriptions, structured data, internal linking).
- Develop content calendars and manage production timelines.
- Repurpose long-form content into engaging short-form pieces for LinkedIn, Instagram, YouTube, and Pinterest.
- Measure performance and iterate: analyze engagement, conversions, and traffic to inform improvements.
- Support investor-facing and partnership materials with crisp, compelling narratives.
What You’ll Bring
- 2–5+ years of content development, copywriting, or editorial experience (agency or in-house).
- A strong portfolio showcasing digital writing samples across different formats (blog, product, social, video script).
- Ability to adapt tone and style for different audiences—customers, partners, and investors.
- Familiarity with GA4, Google Tag Manager (GTM), and Google Search Console to measure and improve performance.
- Strong knowledge of SEO best practices and performance-driven content strategy.
- Experience collaborating with designers, marketers, and product leads.
- Strong organizational skills and ability to manage multiple content streams at once.
Nice to Have
- Experience writing for consumer tech, SaaS, or media-focused products.
- Comfort with basic design/video tools (Canva, Figma, Adobe, or similar) to support visual storytelling.
- Familiarity with SEMrush or other advanced SEO/analytics tools.
- Familiarity with HubSpot, Shopify, or other CMS platforms.
- Interest in building brand narratives around trust, privacy, and human connection.
How We Work
- Hybrid role in Mount Pleasant, SC, with flexible hours and some in-person collaboration (work sessions, shoots, brainstorms).
- Remote-friendly day-to-day, with periodic in-person team meetings.
- We welcome contractors, part-time, or full-time; contract-to-hire is an option. Equity available for the right fit.
Skills Required
- 2-5+ years of content development, copywriting, or editorial experience
- Strong portfolio with digital writing samples across blogs, product content, social media, and video scripts
- Ability to adapt tone and style for customers, partners, and investors
- Familiarity with GA4, Google Tag Manager, and Google Search Console
- Strong knowledge of SEO best practices and performance-driven content strategy
- Experience collaborating with designers, marketers, and product leads
- Strong organizational skills and ability to manage multiple content streams
- Experience writing for consumer technology, SaaS, or media-focused products
- Experience with Canva, Figma, Adobe, or similar design and video tools
- Familiarity with SEMrush or advanced SEO and analytics tools
- Familiarity with HubSpot, Shopify, or other CMS platforms
- Interest in brand narratives focused on trust, privacy, and human connection
What We Do
Heirloom is a Duluth property management company serving property owners and residents. It manages multifamily and single-family rentals, vacation properties, and boutique hotels, supporting owners with leasing, maintenance, reporting, renovations, and property operations. Its team also handles guest bookings, housekeeping, and turnover for vacation rentals. The company aims to make the property experience easier for owners growing investments and residents seeking dependable homes.
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