The Role
Create, film, edit, and publish short-form social content for Luna PR and the CEO’s personal brand. Track trends, algorithms, formats, sounds, hooks, and performance signals to improve reach and engagement. Help shape content strategy, pitch ideas, collaborate with social media, design, and video teams, and work directly with the CEO on storytelling and filming.
Summary Generated by Built In
About the Role
We’re looking for a Content Creator who truly understands how social media works today — not last year. This role is for someone who is hands-on, trend-aware, and algorithm-literate, and who actively creates content on their own social media channels. You should understand the reality of building reach, testing formats, and staying relevant because you’ve done it yourself.
You’ll work closely with our social media team and directly with the CEO to shape, create, and execute content across Luna PR’s internal channels, while also supporting the CEO’s personal brand presence.
What You’ll Do
- Content Creation & Execution
- Create your own Reels, short-form videos, and social content (primarily Instagram, with TikTok/X where relevant).
- Film, edit, and publish content that reflects current trends, platform behavior, and brand tone.
- Be fully hands-on — this is a creator role, not just ideation or briefing.
Trend & Algorithm Awareness
- Stay constantly up to date with social media trends, formats, sounds, hooks, and platform changes.
- Know what’s trending now versus what’s already saturated or no longer performing.
- Apply algorithm knowledge (retention, hooks, saves, shares) to content creation and strategy.
Strategy & Ideation
- Help develop and evolve the content strategy for Luna PR and the CEO’s social presence.
- Pitch ideas rooted in trends, culture, and performance insights.
- Work alongside the social media team to align content with brand and business goals.
Collaboration
- Collaborate closely with the Social Media Manager(s), designers, and videographers.
- Work directly with the CEO on filming, storytelling, and content direction.
- Contribute ideas that elevate both Luna PR’s brand and founder-led content.
What We’re Looking For
- Proven experience creating content for your own social media accounts (portfolio and handles required).
- Strong understanding of Instagram algorithms and short-form performance.
- Comfortable filming, editing, and publishing content independently.
- Naturally plugged into internet culture and trend cycles.
- Comfortable working in a fast-paced, office-based environment.
- Bonus: Experience in PR, tech, Web3, or founder-led brands.
Why This Role
- Direct access to and collaboration with the CEO.
- Real ownership over content direction and execution.
- A role designed for creators who live and breathe social media.
- High visibility and strong growth potential.
Skills Required
- Proven experience creating content for personal social media accounts
- Portfolio and social media handles
- Strong understanding of Instagram algorithms and short-form content performance
- Ability to film, edit, and publish content independently
- Strong awareness of internet culture and social media trends
- Comfort working in a fast-paced, office-based environment
- Experience in PR, technology, Web3, or founder-led brands
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The Company
What We Do
Luna is an in-home, technology-enabled physical therapy platform that brings high-quality, outpatient-level care directly to patients’ homes. The company provides physical therapy through home-based visits, aiming to make high-quality outpatient care more accessible outside traditional clinics. Luna reports more than 2 million completed visits and over 85,000 patients served, demonstrating substantial reach in delivering home-based rehabilitation services across the United States.
