Communications Director

About the Role 
We are seeking a Communications Director to serve as the chief steward of the TSG story. Reporting to OneTSG’s Chief Administrative Officer, this leader will set communications strategy for the entire TSG family of companies, protect and strengthen the TSG brand, and position our leaders as go-to voices in government affairs across every market we serve. The ideal candidate is a strategic, experienced communications professional who can maintain a consistent and recognizable brand, increase visibility for our people and firms, lead crisis communications, and support business growth and talent recruitment.
Key Responsibilities 
Strategy and Brand

• Communications strategy. Develop and implement long-term communication plans aligned with TSG’s goals, mission, and brand identity.
•  Brand and message consistency. Ensure all company materials carry consistent messaging and branding.
• Media relations. Build and maintain relationships with reporters and editors across TSG’s markets. Conduct proactive outreach and pitch stories, positioning TSG leaders as subject matter experts.
•  Press releases. Prepare and issue releases on firm performance, new hires, and key business expansions.
• Spokesperson. Field and respond to media inquiries and serve as the firm’s spokesperson.
• Thought leadership. Run a year-round thought leadership campaign: identify opportunities for partner recognition and feature coverage, select candidates for awards and lists, and prepare and submit nominations.
• Media monitoring. Track coverage and flag mentions of TSG, its entities, and key stakeholders.

Crisis Communications

• Crisis readiness and response. Own TSG’s crisis communications plan, lead rapid response when issues arise, and coordinate with legal counsel and firm leadership before any statement is made public.

Executive and Internal Communications 

• Executive communications. Write speeches, remarks, talking points, and leadership bios. Prepare partners and executives for interviews and public appearances through media training.
• Internal communications. Develop and deliver staff announcements, leadership messages, and change communications that keep employees across all TSG entities informed and engaged.

Owned and Paid Channels

• Owned channels (with the Communications Manager). Build, distribute, and measure a consistent firm wide newsletter, and post and engage on TSG’s firm-wide social media.
• Website and digital. Oversee content, updates, and performance of TSG websites, keeping leadership profiles, news, and firm information current and on brand.
• Paid media. Manage a proactive paid media program, including creative development, placement deadlines, and native placements secured through sponsorships.

Business Growth and Events

• Business development support. Partner with firm leaders to produce proposal materials, pitch decks, capability statements, and other client-facing content.
• Recruiting support. Shape employer brand messaging and recruiting materials that help TSG attract top talent.
• Events and sponsorships. Plan and support firm events and maximize the value of TSG sponsorships through on-site presence, promotion, and follow-up coverage.

Management and Measurement 

• Budget and vendor management. Own the communications and paid media budget, and manage agencies, designers, photographers, and other outside vendors.
• Measurement and reporting. Set key performance indicators for earned, owned, and paid channels, and report results and recommendations to leadership on a regular basis.

Supervisor Responsibilities 
Manages in-house communications staff, including the Communications Manager, as well as contractors and outside agencies.
Qualification
Able to manage multiple tasks and shifting priorities across several affiliated companies while meeting deadlines. High level of professionalism and confidentiality.
Required:

• Minimum of eight years of progressive communications experience.
• Bachelor’s degree in communications, journalism, public relations, political science, or a related field.

Preferred:

• Political or government communications experience in a fast-paced environment.

Skills and Competencies 

• Exceptional writing and editing. Writes clearly and persuasively across formats, from press releases to speeches to social posts, with command of AP style.
• Sound judgment under pressure. Stays composed and makes good decisions on tight timelines and in sensitive situations.
• Discretion. Handles confidential and politically sensitive information with care.
• Media savvy. Understands how newsrooms work and what makes a story.
• Relationship building. Earns the trust of senior leaders, reporters, and partners across multiple markets.
• Organization and follow-through. Manages many projects, deadlines, and stakeholders at once.

Work AuthorizationApplicants must be authorized to work in the United States 
We are currently unable to sponsor or take over sponsorship of an employment visa.
At OneTSG, we value the well-being and future of our team members. We’re proud to offer a comprehensive benefits package that includes:

• Health Insurance coverage provided through Capital Health Plan (CHP) or BCBS FL Blue outside of the Tallahassee Metro area, with individual premiums fully covered by the company.
• Optional coverage for Dental, Vision, and Supplemental Insurance
• 401(k) Retirement Plan to help you plan for the future
• Paid Time Off (PTO): 176 hours annually
• Paid Holidays: Observance of standard federal holidays

We believe in supporting our employees both professionally and personally, and our benefits are designed to promote a healthy, balanced, and secure lifestyle.
Employer Overview
OneTSG is the general shared services organization for advocacy and consulting companies under The Southern Group and TSG Advisors brands. With its headquarters in Tallahassee, FL, the OneTSG team is a network of individuals spread throughout the Southeast and all major metro regions in Florida. Services provided include, but are not limited to, finance and accounting, office operations, contracting, payroll, marketing, legal services, and content development. If you are interested in learning more about the companies our team supports, visit www.thesoutherngroup.com or www.tsgadvisors.com.