Directly reporting to the Trading team manager, the Mobile trader is responsible for the delivery of media trading primarily on mobile but also multi-device for a portfolio of clients.
S/He will contribute to the development and implementation of consulting services.
S/He will actively participate in the development of the activity of Mobext and Affiperf with clients & major programmatic partners.
S/He will conduct mobile & multi-device campaign operations.
S/He will be responsible for overseeing campaigns, the customer satisfaction and the ability to take advantage of the offer Mobext & Affiperf for the success of their strategic objectives.
Main Responsibilities
Operations
o Operate programmatic campaigns
o Oversee the campaigns delivery and their profitability
o Insure the respect of procedures
o Weekly reporting activities and results to Trading Director
Campaign optimization
o Daily campaign pacing adjustments to deliver campaign budgets and ordered units
o Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis.
o Weekly analysis of top performing domains
o Minimum weekly analysis of 3rd party statistics
Reporting
o Weekly reporting updates for Trading Director
o Weekly reports to agency partners
o Weekly report of management statistics for their campaigns (performance, pacing etc.)
o Familiarity with trading platforms especially mobile trading platforms
o Audit local trading operations and report to Trading Director
Career Development
o Develop an understating of A/B and split testing methodologies
o Deploy testing methodologies on campaigns under the direction of Trading Managers
o Actively take part in new product testing and implementation; proactively feedback to Trading Director and Local Head.
o Develop an understanding of the wider programmatic ecosystem and the modern media agency
Education
Master’s degree in Marketing, Communications or in an analytical or quantitative discipline.
Previous Experience
1+ year experience in media trading, specifically in mobile or programmatic
Language Skills
French and English mandatory
Key Competencies
- 1+ year of experience in media trading
- Good knowledge of digital advertising landscape
- Understanding of the operational process of running media trading operations
- Highly numerate and comfortable with data processing and interpretation
- Interested in technology and mobile platforms
- A keen problem solver
- An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
- Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
- Excellent organizational, project management skills with the ability to work under tight timelines
- Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
- Good attention to detail and process oriented
- Strong work ethic, self-motivated and able to take initiative
Skills Required
- Master's degree in Marketing, Communications, or an analytical or quantitative discipline
- At least 1 year of experience in media trading, specifically mobile or programmatic
- Fluency in French and English
- Good knowledge of the digital advertising landscape
- Understanding of operational media trading processes
- Strong numerical and data interpretation skills
- Knowledge of online delivery technology, including cookies and ad servers
- Strong knowledge of Microsoft Office, including Word, Excel, and PowerPoint
- Excellent organizational and project management skills
- Excellent verbal and written communication skills
- Attention to detail and process orientation
- Problem-solving skills and interest in technology and mobile platforms
What We Do
Havas is a global communications and marketing group that provides advertising, communications and marketing services through its Creative, Media and Health Havas business units. It serves a diversified portfolio of local and global clients across industry verticals and continents, delivering capabilities ranging from creative brand experiences and media to health communications. The group operates internationally through Havas S.A.S. and its subsidiaries.
