Campaign Specialist (Digital Ad Trafficker)

Reposted One Month Ago
New York, NY, USA
In-Office
Junior
Consumer Web • Digital Media
Home to America’s Most Trusted TV News Network.
The Role
The Digital Ad Trafficker assists with the management and optimization of digital ad campaigns, supporting sales and ensuring smooth campaign execution.
Summary Generated by Built In
Company Description

 

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.

Job Description

The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales, persons in this role must be able to translate client needs into actionable tasks and see them through to completion.


Duties and Responsibilities

  • Support sales team with launch and trafficking functions for advertisers online advertising campaigns.
  • Provide QA and troubleshooting support for ad campaigns.
  • Provide administrative support as necessary in the form of contract review, order entry or client reporting.
  • Establish and maintain strong relationships within the Sales organization.

Qualifications

Qualifications

  • Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.
  • 1-2 years managing complex operational processes in online advertising or related industry.
  • Familiarity with ad systems and technologies including Doubleclick, Operative, Yieldex or similar systems and technologies.
  • Knowledge of HTML, JavaScript and Flash.
  • Proficient with MS Excel.
  • Knowledge of rich media vendors such as Mediamind and Pointroll.

Additional Information


Skills Required

  • Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience
  • 1-2 years managing complex operational processes in online advertising or related industry
  • Familiarity with ad systems and technologies including Doubleclick, Operative, Yieldex or similar
  • Knowledge of HTML, JavaScript and Flash
  • Proficient with MS Excel
  • Knowledge of rich media vendors such as Mediamind and Pointroll

The Weather Channel Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Weather Channel and has not been reviewed or approved by The Weather Channel.

  • Healthcare Strength — Health coverage is portrayed as robust, with multiple medical options including a $0 employee‑premium plan, plus dental/vision, disability, and EAP.
  • Retirement Support — A 401(k) match with no vesting requirement is repeatedly highlighted, with some roles noting benefits begin on day one.
  • Parental & Family Support — Paid parental leave is emphasized along with fertility coverage and reimbursements for adoption and surrogacy.

The Weather Channel Insights

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The Company
HQ: Atlanta, GA
824 Employees

What We Do

For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.

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