business development & strategic partnerships - d2c

Posted 4 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Fintech • Financial Services
The Role
Own and grow CRED’s direct-to-consumer partnership pipeline across India. Identify brands and opportunities, close revenue-generating deals, meet sales quotas, and create partnerships spanning rewards, payments, customer acquisition, retention, and engagement. Build relationships with founders, executives, growth leaders, and venture capital stakeholders. Collaborate with product, marketing, analytics, and operations teams to launch and scale partnerships end to end.
Summary Generated by Built In

help shape CRED’s d2c ecosystem by partnering with India’s most exciting consumer brands and turning those relationships into meaningful member value and business growth.

you’ll work at the intersection of d2c, consumer growth, payments, rewards and product - bringing relevant brands and differentiated constructs to CRED members, while helping d2c businesses acquire customers, drive growth and build deeper engagement.

this is a role for someone who can spot opportunities, build relationships, sell, and turn ideas into high-impact partnerships.

what you’ll own

    • build and own the d2c pipeline - identify the right brands, founders and opportunities, and drive partnerships from first conversation to revenue realisation.
    • carry a revenue quota and relentlessly deliver against it through new business, monetisation and partner growth.
    • build deep relationships with d2c founders, cxos, growth leaders and the vc ecosystem backing the category.
    • create differentiated partnerships that drive brand growth, customer acquisition, retention and engagement.
    • bring the best d2c brands and propositions to CRED members through rewards, offers, experiences and privileges.
    • drive adoption of CRED payment instruments across high-quality d2c brands.
    • look beyond standard partnerships - identify strategic, product, payment, data and growth-led opportunities that can create outsized value for both CRED and the brand.
    • work cross-functionally with product, growth, marketing, analytics and operations to turn ideas into live, scaled partnerships.
    • own execution end-to-end - zero hand-holding, high velocity, and a strong bias for getting things done.

What we’re looking for

    This is not a relationship-management role. It is a builder + seller role for someone who wants to shape CRED’s d2c ecosystem.
    • 4+ years in quota-carrying sales, business development, partnerships or key account roles within d2c, consumer internet, ecommerce, fintech or high-growth startups.
    • strong existing network across d2c founders, cxos, growth/marketing leaders and consumer brands.
    • deep understanding of the Indian d2c ecosystem and curiosity about emerging brands, categories and trends.
    • proven track record of closing deals and delivering commercial outcomes.
    • strong commercial and strategic thinking - able to look at a brand and quickly identify “what could we build together?”
    • high-energy, extremely driven and razor-sharp on execution.
    • excellent communication and stakeholder management skills, with the confidence to sell to founders and senior leadership.
    • comfortable operating in ambiguity, building from scratch and owning outcomes end-to-end.

Skills Required

  • 4+ years of experience in quota-carrying sales, business development, partnerships, or key account roles
  • Experience within D2C, consumer internet, ecommerce, fintech, or high-growth startups
  • Existing network across D2C founders, CXOs, growth or marketing leaders, and consumer brands
  • Deep understanding of the Indian D2C ecosystem and emerging brands, categories, and trends
  • Proven track record of closing deals and delivering commercial outcomes
  • Strong commercial and strategic thinking
  • High energy, strong drive, and sharp execution skills
  • Excellent communication and stakeholder management skills
  • Confidence selling to founders and senior leadership
  • Ability to operate in ambiguity, build from scratch, and own outcomes end to end
Am I A Good Fit?
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The Company
HQ: Bengaluru
1,860 Employees
Year Founded: 2018

What We Do

We're a team of creative, driven and persistent people. We want to create a community of the creditworthy. We want to re-imagine the ideal way of life that works on two way trust and respect. Every partnership, collaboration or idea we create works towards providing an experience beyond imagination. Every member is passionate towards this goal. This passion seamlessly drives us forward. If you have ideas, passion and courage, bring them to the table. Company culture to us stands at the forefront of what we believe in. We aim at finding unique people who will stand the test of time.

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