Business Development Representative

Posted 11 Hours Ago
Brooklyn, New York, NY, USA
In-Office
90K-120K Annually
Entry level
Artificial Intelligence • Machine Learning • Productivity • Security • Software
Connect AI to every tool. Enterprise security built in.
The Role
The Founding Business Development Representative will create and execute Credal’s outbound strategy, including personalized emails, cold calls, warm introductions, and campaigns. The role involves initiating conversations with technical leaders and executives, qualifying prospects, understanding pain points, sharing market feedback with product teams, and building the company’s outbound playbook. This in-person NYC position offers potential progression into account executive, growth, or customer-facing leadership roles.
Summary Generated by Built In
About us

Our mission at Credal is to harness frontier AI for everyone building a better future.

We accelerate the most complex, sophisticated operations of the most impactful institutions, while weaving security and governance into every part of our product. Our customers include the U.S. Dept of Health and Human Services, MongoDB, Comcast NBC Universal, Lattice, Wise (Transferwise), Checkr, and incident.io among others.

We’ve raised over $10m to date with a ton of runway. You’ll join a team of Thoughtful Doers™ from places like Palantir, Cruise, Meta, Uber, and Google.

📍 Credal is in-person in our spacious NYC office with meals provided.

As our Founding BDR, you are the tip of the spear for Credal’s growth. You'll be starting meaningful conversations with technical leaders, security teams, and executives at the world's most important institutions.

You’ll help open doors for the sales team and shape how we engage potential clients, starting from first touches like cold calls and personalized emails.

As the first BDR, you’ll collaborate with marketing, growth, and partnerships, learn quickly, and have a clear path to expand into full-cycle sales or other roles.

In this role, you will:
  • Help shape our first-touch strategy, from crisp, personalized emails and warm introductions to thoughtful cold outreach and creative campaigns

  • Build the outbound playbook, working directly with our GTM and leadership team to figure out what messaging resonates, which channels work, and how we scale what works

  • Hold high-signal initial conversations, understand a prospect's pain points, and seamlessly bridge them to the rest of our team

  • Share real-time market feedback directly with our engineering and marketing teams to refine our narrative and product roadmap

  • As our first BDR, you'll have a clear, direct path to expand into an Account Executive, Growth, or customer-facing leadership role as the company scales

About you

You might be a great fit if you're a high-ownership, naturally curious builder who loves the challenge of opening doors and starting hard conversations. Who you are:

  • You have high agency and bias toward action. You don't wait for a playbook or a list of leads. You build hypotheses, test new outreach angles, and refine your approach every day.

  • You write with clarity, empathy, and conciseness. You know how to capture the attention of a busy executive or engineer in three sentences without sounding like a template.

  • You're deeply curious about technology. You don't need to be an engineer, but you love learning how modern tech works and can confidently discuss complex AI and security ideas.

  • You're resilient and competitive. Rejection doesn't slow you down.

  • You have commercial instincts. You understand what makes enterprise organizations tick, how decisions get made, and how to spot buying intent.

Bonus points:

  • Prior experience in a BDR/SDR, growth, or outbound role at an early-stage or developer-focused startup.

  • Familiarity with the modern AI or developer tools landscape.

 

Benefits and work environment

  • Opportunity to take ownership and accountability of major mission, business and technical outcomes from day one. Exercise your full capacity to create positive change in the world, rather than waiting for permission to advance to slightly less boring tickets or tasks.

  • High quality health coverage, including great mental health benefits, for you and your immediate family. This includes comprehensive and HSA options.

  • Industry-leading vision, dental, life, disability coverage.

  • Regular team activities & offsite events (last year we went to Turks and Caicos for a hackathon week!)

  • Unlimited PTO - and unlike some other companies, we're serious about you taking the time you need to recharge and be the best you can be! We also offer a guaranteed two weeks off during the last two weeks of December when the entire company goes on vacation!

  • A generous housing subsidy for those who choose to live close to the office.

Interview process

  • Intro conversation with our leadership team (CEO, COO, CTO depending on the role).

  • Virtual screen.

  • Onsite to meet our team and CEO.

  • References (we check references on everyone at Credal to make sure all your future coworkers are world class and great to be around).

More about us

We’ve built the industry’s highest ceiling and most secure Action & Agent building platform for sticky, custom AI workflows. Use cases span countless domains, including: KYC, anti-money laundering, healthcare regulation, climate standards setting, cybersecurity, sales, people, IT, and customer support.

  • Cultural principles

  • Team of 13 with 9 engineers.

  • 7-figure ARR.

  • >100% NRR.

  • Product docs, case studies, blog, podcast

Skills Required

  • High ownership, agency, and bias toward action
  • Ability to develop and refine outbound outreach strategies independently
  • Clear, empathetic, and concise written communication
  • Curiosity about technology and ability to discuss AI and security concepts
  • Resilience and competitiveness when handling rejection
  • Commercial instincts and understanding of enterprise buying processes
  • Prior BDR, SDR, growth, or outbound experience at an early-stage or developer-focused startup
  • Familiarity with modern AI or developer tools

Credal.ai Compensation & Benefits Highlights

  • Healthcare Strength Core medical, dental, and vision coverage are explicitly listed alongside life and disability insurance, with several postings also citing mental health support and HSA options. This reflects a strong baseline of health protection for an early‑stage startup.
  • Equity Value & Accessibility Company equity is highlighted as a standard part of total rewards, with equity ranges disclosed in role descriptions. This indicates that ownership is broadly available rather than limited to a narrow set of roles.
  • Fair & Transparent Compensation Salary and equity bands are posted in job descriptions, and pay transparency is called out in public company materials. Clear ranges help candidates and employees understand compensation positioning upfront.

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The Company
Brooklyn, NY
Year Founded: 2022

What We Do

We’ve built the industry’s highest ceiling and most secure Action & Agent building platform for sticky, custom AI workflows. Use cases span countless domains, including: KYC, anti-money laundering, healthcare regulation, climate standards setting, cybersecurity, sales, people, IT, and customer support.

Why Work With Us

Our mission at Credal is to harness frontier AI for everyone building a better future. We’ve raised over $10m to date with a ton of runway. You’ll join a team of Thoughtful Doers™ from places like Palantir, Cruise, Meta, Uber, and Google. Read our Cultural Principles http://bit.ly/4gjxwx9

Gallery

Gallery

Credal.ai Offices

OnSite Workspace

Credal is in person in our spacious NYC office in Dumbo with views of the east river.

Typical time on-site: None
New York, NY

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