Job Summary
We are seeking a motivated and driven Business Development Representative (BDR) to help us grow by proactively identifying and engaging potential new customers across North America. This role is focused on outbound prospecting, building pipelines of qualified leads, and setting appointments for our Account Executives.
The ideal candidate is highly organized, resourceful, and comfortable initiating conversations with safety, engineering, and facilities leaders. You’ll play a key role in introducing Guidant’s services to new prospects and helping them understand how we can support their compliance, risk reduction, and employee safety goals.
Guidant provides industry-leading electrical safety solutions—Arc Flash Assessments, Infrared Thermography, and Electrical Safety Training—helping companies protect their people and assets while maintaining compliance with NFPA 70E, 70B, and OSHA standards.
Key Responsibilities
Outbound Prospecting: Identify and research target companies and decision-makers within industrial and commercial sectors.
Lead Generation: Initiate contact through phone calls, personalized emails, and LinkedIn outreach to engage prospects and generate qualified leads.
Discovery & Qualification: Conduct initial conversations to understand prospect needs, educate them on our services, and determine fit.
Appointment Setting: Schedule qualified meetings and hand off opportunities to Account Executives.
CRM Management: Accurately document all prospecting activity, track outcomes, and maintain clean records in the CRM system (Salesforce, NetSuite or similar).
Collaboration: Work closely with the sales and marketing teams to refine outreach strategies and share feedback on lead quality.
Continuous Learning: Stay informed on electrical safety trends, customer pain points, and key regulatory updates (NFPA, OSHA, etc.).
Qualifications
2+ years of experience in B2B sales development, cold outreach, or lead generation—preferably in industrial services, EHS, or technical sales.
Strong written and verbal communication skills; confident and comfortable with cold calling.
Self-motivated with the ability to manage a high volume of outreach activities and follow-ups.
Technical aptitude to understand and articulate basic electrical safety services (training will be provided).
Experience using CRM tools (NetSuite, Salesforce, or HubSpot preferred).
Excellent organizational skills and attention to detail.
Team player who thrives in a remote, fast-paced environment.
Benefits
Competitive base salary + performance-based bonuses
401(k) with company match
Health, dental, and vision insurance
Paid time off and holidays
Career advancement path into Account Executive or Customer Success roles
Professional development and training in electrical safety and technical sales
This is a remote position.
Salary - $50k-$60k base; $75k-$90k OTE
Skills Required
- 2+ years of experience in B2B sales development, cold outreach, or lead generation
- Experience in industrial services, EHS, or technical sales
- Strong written and verbal communication skills
- Comfort with cold calling
- Ability to manage high-volume outreach activities and follow-ups
- Technical aptitude to understand and articulate basic electrical safety services
- Experience using CRM tools such as NetSuite, Salesforce, or HubSpot
- Excellent organizational skills and attention to detail
- Ability to work effectively as a team player in a remote, fast-paced environment
What We Do
Guidant Power is a nationwide provider of electrical safety, reliability, engineering, and training services to companies across North America. Its offerings include arc-flash hazard assessments, infrared thermography inspections, electrical engineering and power-system studies, and hands-on safety and skills training. Formed by combining Rozel and BCH Safety, the company helps organizations minimize electrical risk, meet regulatory requirements, protect workers and facilities, and improve operational reliability.
