The Broadcast Traffic Manager is responsible for implementing and managing processes, and coordinating and providing support, for broadcast traffic related to the company’s television programming distribution. This entails the dissemination of commercial materials and scheduling instructions to broadcasters. The Broadcast Traffic Manager will act as a conduit between all applicable departments and broadcast operations to ensure a successful on-air execution of promotion and advertising content. This position is supported by the Broadcast Traffic Coordinator.
Primary job duties and responsibilities:
- Provide scheduling instructions per episode to networks, local stations, syndication and cable facilities across the Caribbean
- Direct the booking of all orders into the traffic system
- Assess ongoing systems, operational and servicing needs of broadcast traffic to maintain industry service standards
- Interact routinely with the Director of Advertising Sales and Marketing to create special packaging of media and exceed stated revenue budget goals
- Grow and foster relationships with existing and potential clients by strategizing on the best delivery of campaigns
- Act as a liaison with all departments to coordinate and manage the flow of information as it relates to implementing each campaign
- Work closely with the Director of Advertising Sales and Marketing to establish annual ad sales budgets
- Manage broadcast logs and generate reports of broadcast traffic, including daily reconciliation and ratings information, to highlight trends and identify risks and opportunities
- Troubleshoot broadcast traffic issues
- Other duties and responsibilities as assigned
All duties and responsibilities must be managed on a Caribbean regional level.
Qualifications- Bachelor’s degree in Marketing, Management, Communications or related field
- A working knowledge of traffic systems is desired
- Ability to keep a “bird’s eye view” on multiple deadlines and campaigns simultaneously
- Excellent communication and interpersonal skills
- Strong presentation skills
- Meticulously detail oriented
- Goal oriented, flexible and creative under pressure
Skills Required
- Bachelor's degree in Marketing, Management, Communications or related field
- Working knowledge of traffic systems
- Ability to manage multiple deadlines and campaigns simultaneously
- Excellent communication and interpersonal skills
- Strong presentation skills
- Meticulous attention to detail
- Goal oriented, flexible and creative under pressure
What We Do
Herman Scott is a team of passionate people dedicated to improving lives through the creation of disruptive products. They focus on building products that solve business problems and optimize performance for small to medium-sized companies, specifically aiming to build the future of Caribbean entertainment.
