The Role
Own the brand identity across the product range, monitor consumer and competitor trends, shape new product ideas, review packaging and labeling, support product launches, and identify portfolio growth opportunities. The role requires hands-on brand or product marketing experience with physical products, strong consumer insight, creative judgment, attention to detail, and effective cross-functional collaboration.
Summary Generated by Built In
Conceive Plus and SASMAR are a brand people trust at one of the most important moments in their life. We take that seriously. We're looking for someone creative, curious and hands-on to help us build a product offering that connects with consumers and stays ahead of the market.
What you'll be doing
- Owning the brand identity across the product range - how it looks, feels and speaks to consumers
- Monitoring consumer trends, competitor activity and category developments and bringing insights back to the team
- Working closely with product development to shape new product ideas from a brand and consumer perspective
- Reviewing packaging, labelling and product presentation to make sure everything is on brand and market-ready
- Supporting product launches from concept through to shelf - creative briefs, copy, assets, positioning
- Identifying gaps in the product portfolio and opportunities to grow the range
- Keeping an eye on what's working and what's not - both internally and in the market
Requirements
What we're looking for
- A creative thinker who also gets things done
- Background in brand, product marketing or category management in FMCG, health, beauty or wellness
- Genuinely curious about consumers and trends — reads the market, not just reports
- Strong eye for detail on creative and packaging
- Comfortable working across teams and moving fast
- Experience with a physical product brand essential
Benefits
What we offer
- Competitive salary + performance bonus
- Based at our Malta headquarters with an international team
- Real creative ownership in a growing global brand
- A product that genuinely helps people
Skills Required
- Background in brand, product marketing, or category management in FMCG, health, beauty, or wellness
- Genuine interest in consumers, market trends, and competitor activity
- Strong attention to detail regarding creative work and packaging
- Ability to work cross-functionally and move quickly
- Experience with a physical product brand
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
SASMAR is a multi-national pharmaceutical manufacturer focused on reproductive health, fertility, family planning, and personal care products, including personal lubricants and wellness supplements. They aim to improve consumer health and well-being globally.
