The Role
Leads brand communication and B2B marketing across content, social media, campaigns, demand generation, SEO, paid media, events, and sales enablement. Develops brand narratives and collateral, manages CRM data hygiene, optimizes lead funnels, supports pre-sales, and tracks campaign performance. The role requires trading-domain experience, strong communication and presentation skills, proficiency with CRM and marketing tools, and the ability to execute integrated inbound and outbound marketing strategies.
Summary Generated by Built In
Location: Navi Mumbai
Employment Type: Full-Time
About the RoleWe are seeking a dynamic and strategic Brand Communication Manager to lead our brand’s voice, positioning, and market presence. This role will be responsible for driving end-to-end communication strategies—from crafting compelling content to enabling sales and delivering impactful marketing campaigns and events.
The ideal candidate is a creative storyteller with a data-driven mindset, capable of building strong brand narratives while supporting revenue growth initiatives. We are specifically looking for candidates with experience in the trading domain, who understand industry nuances, audience behavior, and market dynamics.
Key Responsibilities1. Content Strategy & Creation- Develop high-quality, on-brand content across formats: blogs, whitepapers, case studies, newsletters, video scripts, and thought leadership pieces.
- Ensure consistency in tone, messaging, and brand identity across all channels.
- Align content with business objectives and marketing goals.
- Own and manage social media platforms (LinkedIn, Twitter/X, Instagram, YouTube).
- Plan and execute content calendars and growth strategies.
- Track performance metrics, engage with audiences, and optimise platform performance.
- Design impactful presentations for leadership, client pitches, and industry events.
- Ensure all presentations adhere to brand guidelines and communicate ideas clearly.
- Utilise tools such as PowerPoint, Google Slides, Canva, or Adobe Suite.
- Lead integrated marketing campaigns across digital and offline channels.
- Define objectives, manage timelines and budgets, and track campaign KPIs.
- Drive brand awareness, lead generation, and customer engagement.
- Partner with sales teams to create customised pitch decks, proposals, and product collateral.
- Tailor messaging to industry-specific pain points and client needs.
- Develop and maintain a repository of sales assets including one-pagers, case studies, product sheets, and FAQs.
- Ensure all materials remain updated, relevant, and aligned with brand standards.
- Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure accurate and updated data.
- Implement data hygiene practices to improve segmentation, reporting, and campaign effectiveness.
- Support lead generation initiatives through campaigns, gated content, and partnerships.
- Monitor lead quality, conversion metrics, and optimise funnel performance.
- Design and execute demand generation strategies including ABM, nurturing campaigns, paid media, and SEO.
- Drive high-quality pipeline and accelerate conversion rates.
- Execute inbound strategies (SEO, content marketing, landing pages) and outbound campaigns (email, LinkedIn, paid ads).
- Measure performance and optimise channel ROI.
- Plan and manage participation in industry events, conferences, and webinars.
- Handle end-to-end execution including promotion, logistics, and follow-ups.
- Maximise brand visibility and lead acquisition.
- Master’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of experience in brand communication or B2B marketing.
- Experience in technology, consulting, or professional services is preferred.
- Strong written and verbal communication skills.
- Proficiency in CRM tools (Salesforce, HubSpot) and marketing automation platforms.
- Solid understanding of SEO, SEM, digital marketing, and analytics tools.
- Advanced skills in presentation and design tools (PowerPoint, Google Slides, Canva, Adobe).
- Event management experience with strong execution capabilities.
- Analytical mindset with the ability to derive insights from data.
- A fast-paced, high-growth work environment.
- Opportunities for professional development and industry exposure.
- Competitive compensation and benefits.
- Exposure to diverse markets and leading-edge brands.
Skills Required
- Master's degree in Marketing, Communications, Business, or a related field
- 3-5 years of experience in brand communication or B2B marketing
- Experience in the trading domain
- Strong written and verbal communication skills
- Proficiency in CRM tools such as Salesforce or HubSpot
- Experience with marketing automation platforms
- Understanding of SEO, SEM, digital marketing, and analytics tools
- Advanced presentation and design skills using PowerPoint, Google Slides, Canva, or Adobe Suite
- Event management experience
- Analytical mindset with ability to derive insights from data
- Experience in technology, consulting, or professional services
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The Company
What We Do
Tradelab Technologies is a financial-technology company that develops enterprise-grade trading infrastructure for capital markets. Its cloud-native, modular solutions cover digital onboarding, order management systems, real-time pre- and post-trade risk management, execution, analytics, and scalable matching engines. The company serves institutions, brokers, exchanges, and trading firms, supporting high-volume, low-latency trading through on-premise and customized deployments, with a focus on speed, reliability, transparency, flexibility, and operational control.
