The BDC Manager is responsible for leading a high-energy Business Development Center focused on maximizing dealership sales and profitability. You will oversee the BDC team to ensure every lead—whether via phone, email, or chat—is handled with the highest level of professionalism and urgency. Your primary goal is to drive showroom traffic by converting leads into confirmed appointments and ensuring a seamless handoff to the sales floor.
Key Responsibilities
Team Leadership & Training: Recruit, hire, and coach a team of BDC Representatives. Conduct daily "one-on-ones" and weekly training sessions on word tracks, objection handling, and CRM proficiency.
Lead Management: Monitor the CRM to ensure 100% lead attribution and timely follow-up. Audit outbound calls and emails for quality and consistency.
Performance Tracking: Manage and report on Key Performance Indicators (KPIs), including:
Lead-to-Appointment Ratio
Appointment Show Rate
Appointment-to-Sale Conversion
Strategic Campaign Execution: Work with the marketing team to align BDC outreach with current dealership promotions, including 2027 Ford model launches and Plan pricing initiatives.
Inter-Departmental Collaboration: Maintain a strong relationship with the Sales Managers and Floor Managers to ensure appointments are greeted promptly and customer data is accurately transferred.
Process Optimization: Continuously refine BDC workflows to decrease response times and increase engagement across multiple platforms (social media, third-party leads, and service-to-sales mining).
Experience: 3+ years of experience in an Automotive BDC or Sales Management role (Ford experience preferred).
Tech Savvy: Expert-level proficiency with CRM systems (e.g., VinSolutions, Elead, DriveCentric) and inventory management tools.
Communication: Exceptional verbal and written communication skills with the ability to craft compelling email and text templates.
Leadership: Proven track record of motivating a team to meet and exceed monthly quotas.
Education: High School Diploma required; Bachelor’s degree in Business or Marketing is a plus.
Competitive pay plus performance-based monthly bonuses.
Comprehensive benefits package (Health, Dental, Vision).
Employee discounts on vehicles, parts, and service.
Professional development and career advancement opportunities within a growing dealership.
The BDC Manager acts as the filter at the top and middle of this funnel, ensuring the volume of leads (Top) is effectively condensed into high-quality showroom appointments (Middle).
Skills Required
- 3+ years experience in an Automotive BDC or Sales Management role
- Ford experience
- Expert-level proficiency with CRM systems (VinSolutions, Elead, DriveCentric)
- Experience with inventory management tools
- Recruiting, hiring, and coaching BDC representatives
- Proven track record of motivating a team to meet and exceed monthly quotas
- Exceptional verbal and written communication skills, including crafting email and text templates
- High School Diploma
- Bachelor's degree in Business or Marketing
What We Do
Loganville Ford is a family-owned automotive dealership in Loganville, Georgia, specializing in the Ford brand. The company provides a comprehensive range of transportation solutions, including the sale of new and pre-owned vehicles, professional automotive service and repair, and genuine Ford parts, catering to customers throughout Walton and Gwinnett counties.
