The Role
Drive revenue for AdCrest’s digital advertising vertical by acquiring clients, building sales pipelines, conducting consultative pitches, managing the full sales cycle, and developing long-term relationships. The role includes recommending digital marketing solutions, coordinating proposals with internal teams, researching market trends, maintaining CRM records, achieving sales targets, and reporting forecasts and performance updates to leadership.
Summary Generated by Built In
Are you a digital sales professional who can walk into a boardroom, understand a brand's growth challenges, and walk out with a signed brief?
AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.
ABOUT BRANDCREST HOLDINGS
BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:
→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.
→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.
ROLE DETAILS
? Location: JP Nagar, Bengaluru (On-site)
? Type: Full-Time
? Experience: 3 to 4 years in influencer marketing sales or business development
? Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field
WHAT YOU'LL OWN
Identify and target potential clients (brands, D2C
companies, agencies) looking for influencer and creator-led marketing
solutions.
Build a strong pipeline through LinkedIn outreach, email
campaigns, and industry-specific targeting.
Develop and execute prospecting strategies within defined market segments and category verticals
ü Consultative Influencer Marketing Selling:Develop and execute prospecting strategies within defined market segments and category verticals
Understand clients' business goals, brand positioning, and target audience to identify the right influencer marketing approach.
Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations, Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn, etc.).
Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data
ü Relationship Building:
Build and maintain long-term client relationships through continuous engagement.
Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always-on ambassador programs, multi-platform expansion).
Ensure high client satisfaction through proactive communication and timely issue resolution.
ü End-to-End Sales Process Management:
Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure.
Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.
Maintain accurate documentation of all sales activities in the CRMü Market Research & Competitive Intelligence:
Stay
current with influencer marketing trends, creator economy shifts, platform
algorithm updates, and emerging content formats.
Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights
ü Cross-functional Collaboration:Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights
Work closely with the influencer/creator management,
content, and account management teams to build holistic influencer marketing
strategies.
Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)
ü Sales Targets:Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)
Consistently achieve and exceed individual and team sales targets.
Take full ownership of revenue generation and contribute to the company’s business growth.
Requirements
SPECIFICATIONS
Qualification: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.
Experience with agencies or Influencer Marketing firms is an added advantage.
WHAT MAKES YOU THE RIGHT FIT
- Excellent communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to work independently
and as part of a team
- Strong customer service mindset
Benefits
WHAT WE OFFER
? ESOPs
?? Mentorship from industry leaders
? Flexible working hours
? Health & Accidental Insurance
✈️ Travel & Expense Reimbursement
?️ Compensatory Offs
? Company Retreats & Team Building Events
? Networking & Conference opportunities
? Structured Job Training
☕ Refreshments & Parking
? Open & Transparent Work Culture
? Client Perks & Benefits
Skills Required
- 3 to 4 years of experience in digital marketing sales or business development
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- Strong understanding of digital advertising platforms and performance marketing
- Excellent written and verbal communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to manage multiple client accounts
- Ability to work independently and as part of a team
- Strong customer service mindset with a solutions-first approach
- Experience at a digital marketing agency or advertising firm
Am I A Good Fit?
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The Company
What We Do
BrandCrest Holdings is a diversified Indian business group that builds and operates brands spanning AI-powered B2B technology, integrated advertising, and virtual CFO services. Through teams such as DigitalSME, AdCrest, and FinCrest, it combines strategy, speed, and smart technology to help businesses move from inception to impact. The group also recruits for technology, creative, finance, strategy, and operational roles.
